Anne R

As the Director of Marketing at the Finland Chamber of Commerce, I lead a high-performing team of marketing professionals, overseeing all aspects of our brand, marketing communications, and customer engagement. Together, we drive strategic marketing initiatives, and develop innovative service and training concepts that support the growth of Finnish businesses. My focus is on strengthening our brand’s visibility and relevance, fostering meaningful engagement, and delivering measurable value through insight-driven marketing. I collaborate closely with business unit leaders, partners, and C-level stakeholders to ensure that our marketing strategies not only support but accelerate our organizational goals. With a strong background in B2B marketing, sales, and digital communications, I’m passionate about building future-ready services and promoting continuous learning and leadership development across industries.

Work in Finland website is a one-stop shop for all international talents who are interested in coming to live and work in Finland, and for Finnish companies who are looking for recruit international talents. Business Finland owns the Work in Finland website and is responsible for the content strategy, coordination of content development and brand compliance, as well as the digital development of the website. Content planning, development, and production are done in network cooperation, working closely together with numerous partners.

AlphaSights is the global leader in knowledge on-demand. We connect investment and business leaders with a dynamic network of industry professionals whose informed perspectives help our clients make superior investment and business decisions. With 1,500+ employees and nine offices across the US, Europe, Middle East, and Asia, AlphaSights regularly ranks as one of the fastest-growing companies in the world. - As an advisor, I provide insights and Consulting in the areas of SaaS/ ICT business markets in Nordics (procurement, sourcing, contract management, sales enablement software, strategic sustainability, and digital transformation) , including evolution of customer needs towards B2B software and the competitive dynamics in the SaaS business space in Europe.

Taigawise is an expert partner in sustainability, business strategies and communication. It offers extensive sustainability consulting and supports companies to start and develop their sustainability work. Providing advisory services on topics related to -embedding sustainability into core business strategy and operations -sustainability as a competitive advantage and an innovation driver -Sustainability marketing and sustainable marketing -CSR as a strategic value creator especially in B2B businesses.

-Consulting B2B companies in marketing and sales strategies, growth hacking, go-to-market strategies, and business development. Strengthening companies in their journey of digital transformation, sustainability, and change leadership. Creating growth both domestically and in international markets, developing modern strategies for customer-focused sales and product portfolio management.

As a Director of Marketing and Communications in EMEA, my goal was to build the marketing function from scratch, define the business models and go-to-market strategies. I reported directly to the CEO, was part of the Management Group, and recruited and led a team of professional marketer. - Responsible for strategic and operational marketing and communication, incl crisis communication, in EMEA area -Designed and implemented the massive brand renewal for the company Redefined product portfolio strategies and contributed to presales and sales process, including presentations, proposals and contracts. - Led change management in the massive UX/UI renewal process for the whole service portfolio of the company. -Ensured smooth access to new markets in other Nordic countries and challenging Middle East markets. -Improved customer experience process and introduced sustainability into the organization. -Highly contributed to Mercell Holding's 102.5 M€ Acquisition of Cloudia Oy in 6/2021

Returned to Finland and embraced the new phase in my life

European Dynamics is a leading European procurement ICT service provider and software developer providing its services in 27 countries worldwide, HQ in Athens, Greece. I was responsible for bringing in new business opportunities in Scandinavia and participating in large tender processes worth tens of millions of euros. ▶︎ Conducted preliminary review of the client terms and conditions and requirements of tenders in Finland. ▶︎ Clarified the tender terms and conditions, participated in technical dialogues, evaluated tenders. requirements and contributed to the submission of tenders, bids, offers and proposals to international clients, as well as face to face presentations and negotiations of tenders. ▶︎ Engaged Stakeholders and Partners for cost and price calculations. ▶︎ Ensured tenders documents meet the technical translation and technical terminology requirements.

During a time of financial crisis, I was able to find several projects as a freelancer business development consultant in Athens, Greece. ▶︎Taiga Imports, Interim Project Manager ( contract), 2011 – 2013 a food exporting company -> Advised business owners on the go-to-market strategy, evaluated business opportunities and created a business development plan. -> Evaluated the pricing, logistics and distribution strategy for EU and Russia and opened new sales opportunities in Finland. ▶︎ Fortis Venustas Ltd, Interim Business Development Manager (part-time), 2012 – 2013, an export company of licensed and own label cosmetics products and toiletries -> Helped in Business Opportunities Development and initiated a new business idea, which led to an official licensing agreement with the company and Fifty Shades of Grey Brand (Fifty Shades of Grey toiletries produced now exclusively by Fortis Venustas). ▶︎ Lalizas, Interim Key Account Manager, 2013 a company manufacturing marine equipment with a commercial presence in 130 countries. The company holds a leading position in the European Marine Equipment markets. -> Acquired new clients in the South-East, Europe, Malta, Canada, Indonesia, Asia, maintained and handed them over as an interim Account Manager for the leading marine equipment manufacturing company in Europe during four months project.

I was leading the marketing, sales development and communication for the corporation's five hotels with an allocated budget. Palace Kämp Group is currently part of the Nordic Choice Hospitality Group. My goal was to acquire new sales within the Free Individual Traveller (FIT) and Travel Agencies customer sector and strengthen our market position with established accounts. I had a marketing team of two subordinates. ▶︎ Managed, negotiated and optimized all the Leisure customer group contracts (more than 200 per year), provided revenue reports and acquired new accounts. ▶︎ Set the marketing direction and strategy for all the hotels together with the Managing Director and executed all marketing plans. ▶︎ FIT customer group brought at least 1/3 of all the revenue valued in millions of euros per year. Besides sales work for FIT & Travel agency customer group, I was responsible for selling the group’s 5 hotel’s and 14 restaurants’ facilities with a monthly target of 100 000 euro. I reached and many times exceeded this target every month.