Antonella Faggione
About
Antonella Faggione is from Milan, Lombardy, Italy. Antonella is currently Global Head of Publishers | Strategic Partners Management at Kelkoo Group, located in Milano, Italia. In Antonella's previous role as a Affiliate Marketing Manager - South Europe & America at Kelkoo Group, Antonella worked in Milano, Italia until Mar 2018. Prior to joining Kelkoo Group, Antonella was a Affiliate Marketing Manager - South Europe | Strategic Partnerships & Business Development at Kelkoo Group and held the position of Affiliate Marketing Manager - South Europe | Strategic Partnerships & Business Development. Prior to that, Antonella was a Affiliate Marketing Manager ITALY | Strategic Partnerships & Business Development at Kelkoo, based in Milan Area, Italy from Apr 2013 to Jun 2016. Antonella started working as Key Account Manager at LateRooms.com (TUI PLC) in Milan Area, Italy in Nov 2011. From Nov 2010 to Apr 2013, Antonella was Key Account Manager at LateRooms.com (TUI PLC) - Palma de Mallorca (Spain), based in Palma de Mallorca. Prior to that, Antonella was a Client Relationship Executive at LateRooms.com, based in Milan Area, Italy from May 2010 to Oct 2010. Antonella started working as E-Commerce & Web Marketing Department at Accor Hotels in Milan Area, Italy in Nov 2009.
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Antonella Faggione's current jobs
Antonella Faggione's past jobs
In charge of partnerships and business development of Italy, Spain, Portugal, Brasil, US and Mexico
www.kelkoogroup.com
- Commercial relations development with clients (in several areas); - External monitoring: general market trend analysis (and sub-markets) and progressive key client performance analysis; - Internal monitoring: business key performance indicator analysis and control (such as revenue generated, rate conversion and product offer availability), in order to identify and implement the most appropriate strategy in terms of improving the Group's results; - Promotional activities (such as increasing commission, issue of special offers, special participation in newsletters) to improve the quality/quantity of the on-line product portfolio; - Commercial activities: research, selection and recruitment of new clients in order to increase the range and quantity of the available on-line product portfolio
- Business positioning & know-how building: market analysis and knowledge acquisition; tactical positioning in the Italian market; product range & offer identification for the Italian market; - Market opening & penetration: development of the Italian market; client relationship establishment; statistics monitoring via available tools; offer optimization; - Merchandising coordination: coordination of the selection of promotional offers and product portfolio for both main web page newsletters and affiliate newsletters;
• Marketing Management Support: - Project development as assistant to the marketing manager; - Internal coordinator with a web agency for SEM and SEO activity; - Implementation of web reputation analysis system; - Marketing and communication activities for the Novotel brand; • E-Commerce & Web Marketing Activities: - Promotional offers management for accorhotels.com and brand.com; - Leisure package creation (content, text, translation and loading with Noheto CMS);
Multidisciplinary training in Economics & Management and Marketing & Communication, Market Economics and Management for Tourist Trade