Apoorva Negi
About
Apoorva works in the following industries: "Internet", "Apparel & Fashion", and "Public Relations & Communications". Apoorva is currently Business Support Lead at Twitter. In Apoorva's previous role as a Marketing Communication Manager at SHIVAN & NARRESH, Apoorva worked in Gurgaon, India until Mar 2021. Prior to joining SHIVAN & NARRESH, Apoorva was a Executive at 20:20 MSL and held the position of Executive at New Delhi Area, India. Prior to that, Apoorva was a Associate Account Executive at 20:20 MSL, based in New Delhi Area, India from Nov 2016 to Apr 2017. Apoorva started working as Management Trainee at 20:20 MSL in New Delhi Area, India in May 2016. From Oct 2015 to Nov 2015, Apoorva was Intern at 20:20 MSL, based in New Delhi. Prior to that, Apoorva was a Fashion Features Writer at Zakoopi, based in New Delhi Area, India from Jul 2014 to Jun 2015.
You can find Apoorva Negi's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Apoorva Negi's current jobs
Apoorva Negi's past jobs
Responsible for planning and developing creative digital strategies and social media communication solutions for the brand, while maintaining influencer relations in India and overseas for co-creation of content. Conceptualizing marketing campaigns and media plans with key stakeholders that effectively reinforce the brand image. Leading influencer marketing program, brand partnerships and driving content development across earned, paid and owned channels.
Responsible for planning creative strategies and managing stakeholder relationships, while leading key internal operations and maintaining media relations for Instagram and Airbnb in India. Planned and executed media and influencer outreach for communication and partnership campaigns for Instagram - #TodayIMet and #KindComments - and Airbnb - launch of Trips, #LiveThere, #AeDilLetsAirbnb and movie partnerships (Finding Dory, Jab Harry Met Sejal etc.). Participated in new business pitches for the firm.
Airbnb: Responsible for executing groundwork to build a strong media network for Airbnb in India, with active content development strategy to bring focus to the corporate and lifestyle sides of the brand (innovative approach for campaigns and partnerships). Instagram: Participated in and won the communications and public relations mandate. Subsequently, commenced brand outreach, handled ground-level execution, content curation & creation, media engagement for Instagram in India. Alibaba: Worked on extensive research reports for Alibaba, while building a robust media network for the brand and mapping competition strategies for Amazon and Snapdeal. Belkin: Key role composed of handling PR and social media mandate. End-to-end execution of content strategy, copywriting, social media campaigns, designing creatives etc. Pitched for other businesses - TedX Delhi, FriendCircle and Cashify.
Entry-level training and skill acquisition to build a concrete foundation in communication. Ground-level execution, news and social media intelligence, daily processes and active engagement with technology and lifestyle media for clients - Airbnb and Belkin.
Worked on B2C clients, namely Instagram and Dell. Responsible for research, content writing, creating coverage dossiers and pitching stories to publications. Secured first coverage of PR career on Huffington Post India for Instagram.
Researched about fashion and style trends across the globe and drafted stories and listicles for the same. Composed topical articles ranging from celebrity fashion trends to runway experiments. Churned out around 40 articles during my year long run, out of which quite a few went viral. Fieldwork involved touring designer stores and popular shopping places in Delhi.