Aprille Walsh

• Manage Yoga Outlet’s product classification and cross-categorization on site • Collaborate and help manage email calendar • Create editorial content for customer-facing emails • Data entry for product uploading and creation • Site merchandising and maintenance • Communicate with vendors and maintain strong vendor relationships • Communicate with vendors about purchase order status, overages, discrepancies, and cancellations as well as product content information, brand content information, etc. • Collect and upload images and content then assign and manage Jira tickets • QC site for errors and suggest any beneficial merchandising updates • Aid in forecasting e-commerce market and consumer trends • Maximize web sales with timely brand and product launches • Move the production process forward by partnering with the photo studio, copywriters, and retail product managers • Track launch readiness to ensure timelines are met and bring visibility to any roadblocks • Maintain product integrity and content accuracy as well as categorization within site schema • Drive conversion and sales by ensuring products are showcased effectively on site • Identify trends in the marketplace and think strategically • Wrote script and directed Yoga Outlet commercial

Enhanced descriptions for over 6,000 products of our top 20,000+ products online Trained team members on how to work within the Hybris Web Content Publishing system and wrote training documents for our team Write original SEO content for product landing pages boosting organic search results Compose and edit original and curated content for the website Edit and curate articles for West Marine's West Advisor section of westmarine.com Gather articles for customer-focused eNewsletter and write original summaries for articles to engage the target audience Perform developmental, language and copy edits on a large volume of product content and related materials (email, video, webpages, etc.) Mentor and train junior copywriters to improve clarity and consistency while maintaining the brand’s voice Leverage and create relevant content related to marketing campaigns and help devise a strategy for execution Create email wireframes around marketing calendar for product and marketing promotions Write and edit email content including copy and subject lines Copyedit marketing fliers and promotions Write scripts for product videos Develop and maintain brand integrity and voice across westmaine.com Craft creative content for Shop the Look experience online and seasonal campaigns Train and supervise junior writers.

Managed large catalog of product SKUs within CMS (Hybris Product Cockpit management system) Entered product information directly and via mass imports through CMS Oversaw largest increase in product SKUs published to our Fishing Department online with over 6,000 SKUs published in two weeks Edited, formatted and published content for new products on westmarine.com Fixed errors and updated previously published products online Overall quality control for products online Publishing team representative for Test Advisor meetings with UX and Analytics teams Worked extensively in CMS environments Edited images in photoshop and uploaded to our internal servers Kept track of data and workflow through tracking documents in Excel

Edited and organized technical and professional reports for Private Investigators. These reports were then given to clients or used as court documents. Edited, compressed and burned videos onto DVDs to be used as evidence in cases.