Apurva Kulkarni

Borosil Klasspack  Customised consultative approach to leading and executing the annual operational and promotional road map for pharma packaging products (glass ampoules and glass vials)  Doubled annual objectives for export; added Five new countries to export customer base  Providing updates on new scientific and medical findings for communications planning  Analysing market data and competition to curate distinctive promotional strategy; forecasting  Developing and conducting market research to understand customer needs  Exploring, evaluating growth opportunities across global markets  Content designing and execution of promotional material

 Handled business planning and drove sales for Health Insurance products on digital front  Designed training content for the products and conducted training for various stakeholders  Recruited and managed a team of three and helped them improve their KPIs  Planned out cost-effective social media and paid campaigns; copy writing experience  Undertook company’s digital, social media presence and website revamp project

 Handled marketing and development for Neuroscience products including brand P&L and budget  Presented annual brand plans to the upper management – CEO, CMO, and VP-Marketing  Conducted quarterly strategy briefing meetings for sales teams in Sri Lanka and Nepal  Trained sales teams in Sri Lanka and Nepal  Analysed IQVIA market data on a monthly basis & performed yearly sales forecasting  Planned and managed specific customer segment focused campaigns and collaterals  Analysed and interpreted clinical trial data to create scientific promotional material  Launched a new product for Parkinson’s disease in Philippines, Sri Lanka, Nepal, Yemen and Kenya

 Surveyed 133 physicians, specialists and consultants as a part of a pre-launch market study for a respiratory brand, which won AWACS’s “Best new introduction - Gold award” in the first year of its launch  Conducted qualitative research as a part of the above project with both primary and secondary data collection