Archie Gleason
About
Archie Gleason is from Cincinnati, Ohio, United States. Archie is currently Sr Director of National Accounts & International Business Development at Tilray Brands, Inc., located in Cincinnati Metropolitan Area. In Archie's previous role as a VP of Sales at Sycamore Brewing, Archie worked in Charlotte, North Carolina, United States until Feb 2023. Prior to joining Sycamore Brewing, Archie was a Director of National Accounts at Enjoy Beer and held the position of Director of National Accounts at United States. Prior to that, Archie was a Director Of Sales & Marketing at Stagnaro Distributing from Jan 2009 to Jul 2015. Archie started working as Director of Marketing at Restaurant Management & Development Corporation in Louisville, Kentucky, United States in Jan 2006. From Jan 2001 to Jan 2006, Archie was Key Account Manager - On Premise at Molson Coors.
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Archie Gleason's current jobs
• Co-authored & executed National Accounts plan that revitalized the legacy Tilray portfolio, achieving growth while cutting volume losses of newly acquired brands by 50%. • Direct East Region National Account Managers responsible for both Small and Large Format, covering customers ranging from Circle K, QT, RaceTrac to Stop & Shop, Wegmans and Hannaford. • Spearheaded assortment planning process that netted the placement of ~10,000 new items across major retailers including Kroger Corp, HEB, Safeway, Jewel-Ocso, Total Wine, AAFES & Target, driving substantial brand expansion and market penetration. • Revitalized export partnerships, resulting in an additional 10,000 barrels of beer sales per year.
Archie Gleason's past jobs
Raised annual dollar sales from $500,000 in 2017 to $13,000,000 in 2022. • Grew Sycamore annual volume sales to retail from 1,000 to 26,000 barrels. • Average annual volume growth of 90% over five years. Took Sycamore to the top spot in IRI as the #1 independent craft brand family in Carolina’s in 2022. • Became the 10th largest craft brand family ranking in the NC/SC/VA/GA market (IRI 10.23.22). • Expanded chain distribution from 50 stores in 2017 to 800 stores in 2022. Built & led a team of 14 sales professions with coverage of eight states as well as national accounts. Guided company from a small self-distributing brewer to multi-state regional supplier with 22 distribution partners. • Built self-distribution sales operation from the ground up. • Implemented a system of brand priorities and monthly objectives with associated at-risk compensation structure for sales team. • Brokered the sale of distribution rights with multiple distributor partners. Forecasted brand and sku needs in collaboration with production team.
Chain account volume growth to beat both unmanaged chain and total independent business six consecutive quarters. Implemented chain execution structure. Examples include: • Pre-call planner / Post-call recap & execution reporting / Promotion alert • Customer engagement planning process / Call frequency matrix Developed and implemented field sales team plan for secondary regional call points.
Director of Sales & Marketing • Managed Chain Account Team and Category Managers, and Marketing Manager, overseeing a sales force of 7 direct reports and 28 secondary reports. Director of Trade Development • Developed & Managed Craft Import and Cider Division as well as Brand Manager. • Managed On Premise Teams for both Ohio and Kentucky. • Responsible for regional on & off premise key account call points. • Managed relationship with top 20 suppliers. Key Account Team Lead • Built a team of 2 Chain Account Managers and 4 Category Managers. • Implemented “customer first” category approach that increased both chain and independent category captainship. • Grew independent category captainships from 5% to 58% in two years Ohio Sales Manager
In newly formed role, I directed the marketing department and beverage buying for 40+ restaurants over four states. Implemented a number of culture changing programs. • New website / Email marketing / Promo University / Beer category management & optimization
• Key Account Manager 2003-2006 • Kentucky State Manager 2002-2003 • Retail Sales Rep 2001-2002