Arshdeep Sharma CFA

I own the Strategic Planning, Implementation, Program Management Office and Investor Relations agenda at a Series B funded high growth SaaS company. Following are some of the key outcomes which I have delivered here : • Growth : o Marketing : Increased product sign-ups (leads) from 600 to 1,200 in 6 months between October 2021 and March 2022, by optimizing existing channels (content/blogs) and introducing new channels (paid and B2B review sites). Identified and addressed bottlenecks in existing marketing channels. o Sales and Sales Operations : Increased monthly ARR by threefold within six months (October 2021-March 2022) by identifying and unlocking customer segments with high conversion and high expansion potential. • Strengthening operating muscle : o Customer Experience / Customer Support Effectiveness : I designed and implemented a capacity planning framework to reduce the cost of the Customer Experience/Customer Support function from ~20% to ~12% of the Revenue. • Team building : o Strategy & Analytics : Built the Strategy & Analytics team from the ground up, including designing the team structure, defining roles and responsibilities, and conducting interviews for the selection of qualified candidates. o Leadership Interviews : Additionally, I am responsible for screening potential leadership hires based on their work history and core operating principles. • Strategy & Planning : o I provide strategic analysis of industry and market trends to inform the CEO and Business Leaders. I also act as a sounding board to the CEO for many engagements. o I developed and executed strategic growth trajectories for 3-6-12 month periods and created annual business and financial plans, including goal planning (North Star Metrics) for Sales, Marketing, Product and Customer Experience teams. • Investor Relations : I prepare and present the quarterly update in the Board Meetings. I also lead other planned as well as ad-hoc discussions with the Board / Investors.