Arthur Hershy Stessel

Bivma is a house of brands focused primarily on the home, on the hostess, and on the happy life. With multiple brands and product lines spanning across the full day of the average American, I bring valuable products and problem-solving designs into the kitchen, the dining room, the living room, the bathroom, and onto the patio. In addition to prominent presence in both retail and e-tail markets, I also employ innovative engagement tactics to put our products in front of more eyeballs. Combined with strategic promotional channels used to great effect, the result is a growing audience across all states and across all demographics. True to the company name, these products become classics. My teams and I dig into an endless pool of creative capital to develop products that go from trend to friend in the homes of millions.

Earlier in the decade I made my first foray into the consumer lifestyle goods industry. Partnering with a high-end European manufacturer of premium housewares, I helped the brand make inroads in previously untapped American markets. This came at a time when globalization was hitting domestic manufacturers hard, pushing everyone to design better. Rather than apply the easy ‘exotic’ angle to make the sale, I chose to pursue the long-term value of quality and lifestyle enhancement to build greater brand visibility and recognition. Today, in my own American brands, I am inspired to continue doing the same.