Asad Mahmood

SIMA is a social asset manager and advisory company that is designing new and innovative funds that deliver commercial returns to investors while achieving meaningful social and environmental impact. We are a new generation of company that recognizes that we no longer have to choose between doing good or making money. SIMA will work to deliver ongoing benefits to society while continuing to deliver value to its investors. SIMA prides itself in structuring funds that use innovation to further the service to Base of the Pyramid (BoP) markets. We are also proud of the organizational structure we have developed for SIMA based on core cultural values of simplicity, transparency (both external and internal), and employee engagement. A few examples of this: SIMA ensures that all employees are engaged in the decision making process; salaries of employees are internally disclosed to provide a more transparent and logical method for recognition; and employees have a voice in the bonus allocation to senior managers. We want our employees to feel valued, engaged, and loyal to the firm's objectives. SIMA’s management team, one of the longest serving in the industry and pioneers in the field, has an exemplary record in the social investment space. We have disbursed more than $1.5 billion in social investments and managed 11 different funds with more than $400 million in assets. Not only is SIMA committed to social impact, the managing directors are as well, and have committed that 10% of their individual profits will be reinvested in early stage social impact ventures. SIMA has presence in New York, NY; Nairobi, Kenya; Karachi, Pakistan; and Geneva, Switzerland. Visit us at www.simafunds.com