Ashley Duff

Core Responsibilities: - Manage end-to-end style development from concept to production, ensuring timelines and specifications are met - Process and fit monthly styles, maintaining accuracy and on-time delivery - Maintain critical path timelines, ensuring smooth progression and minimal sampling rounds - Perform accurate data entry and system management to support workflow efficiency - Collaborate with Designer to meet margin targets and support Lower Impact (LI) product initiatives - Quality & Technical Execution - Ensure all samples meet fit, measurement, and specification standards - Conduct fit sessions, record measurements, and provide detailed feedback to suppliers within 24 hours - Support quality assurance processes and reduce return rates below company average Supplier & Stakeholder Management: - Build and maintain strong relationships with suppliers and factories - Communicate regularly with suppliers to track sample progress and resolve issues Performance & Output Targets: - Manage minimum 15 sample developments weekly, ensuring timely delivery and issue resolution - Maintain purchase margin across new styles - Deliver styles within critical path timelines and adhere to sample limits

- Resourcing styles based upon 3 main reasons: Top repeat, Supplier Issue & Supplier Exit - Added initiative of combining QA x Resourcing to improve the fit of top repeat styles while transitioning into Lower Impact fabric to reduce double handling - Main stream of communication between Supply Chain and the Replenishment team regarding multiple fabric/resourcing issues & updates - Aligning top repeat style priorities with replenishment needs and volume sellers based upon seasonality and occasions - Assisting Sustainable Procurement Manager with beginning the process of resourcing all CMO projects with the goal of reducing total ex works costs and aligning with new fabric mill to supplier model - Assisting Senior Product Developer with updating current workbooks with extended sizing and reviewing all current grades to match sizing standards

- Managing the production process of collections from the development stage to final delivery alongside the Operations Manager. - Develop technical packs including size specifications, fit comments, grading rules, and tolerances for all styles briefed - including colour ups. - Work closely with designers to ensure all tech packs meet deadlines. - Attend fit sessions, provide technical knowledge, check finishes, and measure samples as necessary. - Communicate clear and detailed instructions to offshore manufacturers throughout the sampling and bulk process, including fit and shipper comments (Gmail, WeChat). - Negotiating costs with suppliers, problem-solving to meet our brand costings, and finalising RRPs. - Ensuring all plain and printed bulk fabrics are approved as per approved PP samples. - Responsibility for all the fit samples , bulk shipment samples, and pre-production samples arrival on time and adhere to the fit, construction, and workmanship standards to ensure consistency across all factories - Communicating with freight forwarders to book both sea and air freight bulk to ensure all deliveries are on time and cost-effective. - Confirming commercial invoices and packlists and following through the freight process to finalising COO and LCL declarations.

- Customer service contact through all platforms (Outlook, Shopify, Instagram). - Processing and creation of orders, exchanges and returns. - Writing and researching product names and descriptions. - Planning of Ecommerce & campaign photoshoots including moodboard, styling & run sheets. - Assisting in running shoot (place, time, location, organisation & model). - Capturing content and behind the scenes imagery. - EDM planning and creation including captions, layout and imagery (Klaviyo). - Creating and updating marketing templates and social media layouts. - Researching influencers to align with marketing strategies & creating lookbooks. - Sourcing trend and style inspiration to assist with design processes such as collection planning and design ideation. - Creating Tech packs and CADS. - Sourcing of trims and fabrics for sampling and production. - Quality control and preparation of stock received into the studio. - Packing and dispatching of large quantities of orders (Shopify, Readytoship, Shipstation). - Design room assistant including adjustments and fixing of garments on industrial sewing machine. - Updating line and cost sheets to align budgets with production and profit outcomes. - Assisting in rebranding of all packaging including satchels, thank you notes, stickers, branded labels (Photoshop, Illustrator).

- Experience from working with a range of micro brands including infant, children’s swim and occasion wear, womens and menswear, and adaptive clothing. - Working with Clients to create collections from initial ideation through to production and launch. - Creating Tech packs and CADS for collection planning and production process. - Experience from a wide variety of fabric and print sourcing. - Communicating with Factories through sampling and mass production stages. - Working with marketing, graphic and design room departments.

Bachelor of Design Honours GPA 5.032- Major: Fashion Design, Minor: Marketing Graduated with distinctions I was required to design, patternmake and sew my graduate collection to align with my thesis of Anemoia - to long for a time never lived in. This then was captured in a photoshoot I styled and organised.

- Dispatching orders using distribution programs (Shopify) - Picked and packed physical orders in Brisbane warehouse. - Unpacking, scanning and quality control of stock received into the warehouse. - Assisted in communications between warehouse and retail locations.

- Assisting with customer service and through emails and phone calls. - Greeting of clients and first hand assistance with appointments. - Attending bridal expos to engage new clientele through business promotion. - BOH styling and organisation of promotional parades. - Assisting with photoshoot preparation and smooth execution during on location and studio-based shoots. - Assisting with event co-ordination and execution of events such as launches.