Ashley Scott

WHO I HELP: I help amazing brands with their marketing campaigns. I help them create events, connect with new audiences, and maximize every opportunity for the company to embody their corporate image in appearance, demeanor, values, and ethics with internet & guerilla marketing techniques. WHAT I DO: I complete the day-to-day operations and tasks for major marketing & public relations campaigns, publicity events, and corporate community outreach for small & medium-sized businesses. I am a marketing executive with a broad base of knowledge and experience in event planning, public relations, marketing, advertisement, fund-raising, administrative support, information management systems, staff management, hiring & recruitment processes. I do this by: - Auditing and evaluating the website, social media, and email marketing performance of a business's current digital marketing strategy. - Creating digital marketing plans that meet brand awareness targets and sales goals. - Developing creative content in conjunction with the small business owner's desires, graphic designers, and video team to craft brand stories with relevant calls to action. - Coordinating & staffing 360-degree interactive marketing campaigns for events. - Measuring and analyzing the results of each digital advertising campaign. Adjusting ad spend and target demographics so that the advertising budget generates the most impressions & click-throughs to the website or product landing page as possible. - Creating reports and case studies that provide evidence and feedback on how to strengthen the brand awareness of a company & increase sales of businesses new or core products & services. - Presenting hands-on workshops & boot camps that teach social media managers and small business owners on how to gain engagement and market share.