Atul Mehra

Assessing the tremendous scope in dairy processing in and around the Kanpur which is one of the richest milk belt of UP, Mr Atul Mehra - a first generation far-sighted entrepreneur, started this company in 1992 as a private limited company handling some 200 liters of milk on first day of its operation. Today the company has become the flagship company of all the units promoted by Mr. Atul Mehra. Under his guidance, the company crossed a turnover of 250 Crores in 2013-14 registering a compounded annual growth of more than 28% over the years. The company has been rated as SME-1 company by CRISIL (the highest possible rating for any SME company) and adjudged the company to be in one of the Top 50 SMEs of India which could convert its potential into growth. Today the company is handling around 6 lac litres of milk per day in its ISO 22000: 2005 certified milk processing plant at Kanpur Dehat in Uttar Pradesh of Northern India and is providing direct and indirect livelihood to thousands of people in and around Kanpur. The company's products range include Liquid Milk, Butter, Ghee, Skimmed Milk Powder, Paneer, Khoa etc. and are available for sale on Pan - India basis under the company owned brand names UJJWAL, SHIKHAR & VERIFRESH. The company has been awarded with some of the most prestigious national awards of India like Rajiv Gandhi National Quality Award, National Productivity Award etc. amongst a host of other awards.