Aya Abitbul
About
Aya Abitbul is from New York, NY. Aya works in the following industries: "Online Media". Aya is currently CEO and Founder at Studio 96 Publishing, located in Greater New York City Area. In Aya's previous role as a Content Strategist at Contently, Aya worked in Greater New York City Area until Sep 2018. Prior to joining Contently, Aya was a Content Strategist at Lighthouse Creative Group and held the position of Content Strategist at Greater New York City Area. Prior to that, Aya was a Journalist-in-Residence at NYU Entrepreneurial Institute, based in Greater New York City Area from Jun 2017 to May 2018. Aya started working as VP of Marketing at TAMID Group in New York University in Jan 2017. From Jun 2013 to May 2017, Aya was Emotional Intelligence Researcher at NYU Steinhardt School of Culture, Education, and Human Development, based in Greater New York City Area. Prior to that, Aya was a Digital Marketing Manager at Epic Records, based in Greater New York City Area from Jan 2014 to Dec 2016. Aya started working as Assistant Editor at Touro College in Greater New York City Area in Jan 2015.
Aya Abitbul can be found on Finalscout.com, where members can access Aya Abitbul's email for free. Finalscout is a professional database with more than 500 million business professional profiles and 200 million company profiles.
Aya Abitbul's current jobs
S96 is a luxury publishing house that produces interactive coffee table books. Our technology transforms each of our books from a beautiful standing object into a digitized platform, allowing readers to discover new products, access exclusive content, join live campaigns, and more.
Aya Abitbul's past jobs
-Worked on Contently's Strategy team to formulate content plans that drive traffic and generate leads for Fortune 500 clients using a battery of data metrics. -Leveraged data to inform content recommendations, including optimal topics, formats (article, video, infographic, etc.), keywords, length, headlines, distribution channels, and distribution pricing all content. -Authored post on competitive content analysis for The Content Strategist, Contently's blog with 600K+ monthly visitors.
Assisting two co-founders to launch and build a new creative agency, I specialize in everything from helping to craft clients' content strategies, to developing new business, to updating our in-house media assets. I have a strong penchant for data, developing and deploying data-driven strategies in out-bound marketing and business development for our agency as well as for our clients. Lighthouse is a full-stack content and brand agency, offering staffing services, web design and development, CMS deployment, strategy services, and content creation services.
Independent author of NYU Entrepreneurial Institute's summer blog series "Bettering the World Through Entrepreneurship." The series aims to inspire mission driven ventures, or ventures that have the potential to scale positive social impact into their business model. By exposing the specific problems certain industries are facing, the blog encourages the NYU community to tackle relevant social issues, such as climate change, human rights, and gender equality.
Run marketing efforts for exclusive student business organization with 80 members. TAMID connects students to startup network through student-led consulting and investment projects for real companies. • Lead content ideation and social media strategy for new member recruitment campaigns, TAMID speaker events, and student projects. • Create all club’s graphic content (email newsletters, flyers, social media graphics) using primarily Adobe Photoshop and Adobe After Effects • Designed, wrote all copy, and created new website for TAMID at NYU (www.tamidatnyu.org)
Principle investigator researching construct validity of a digital emotional intelligence, an ability-based intelligence model in NYU Steinhardt's Applied Psychology Department. Currently piloting a measure to compare findings to current models of ability and trait based EQ. Applications include natural language processing benchmarks for emotional sentiment detection. Study is selected to present at the American Psychological Association Conference in August 2017.
Wrote reviews of potential artist showcases. Wrote posts to signed artists' social media accounts, such as Meghan Trainor, Modest Mouse and Fifth Harmony. Independently developed Epic Records' Pinterest account. Compiled reports of statistics for artists' social media accounts and analyzed popularity gains.
Reviewed and accepted papers for biannual publication of Touro Accounting and Business (TAB) Student Journal. Edited grammar and reference formatting of accepted papers to ensure compliance with academic journal standards.