Aya El Zahwy

• Developed segmented Solutions based on Customer needs in the Egyptian and GCC Markets • Developed marketing plans based upon extensive research and prospects targeted. • Developed different surveys to define the customer profile, customer satisfaction, ..etc. • Developed marketing plans for Software as a Service (Saas) • Developed different ROI studies based on customer profile. • Worked on branded documentation and collaterals based on targeted segment. • Proofread all marketing collateral ahead of printing to eliminate errors. • Coordinated working on marketing events • Developed deep knowledge of customer businesses and relationship to company objectives • Developed and delivered engaging and polished presentations to highlight products and draw favorable competitor comparisons • Forecasted targets and metrics based on market and product data • Oversaw all international sales in the GCC Markets. • Maintained extensive knowledge of competitors offerings and presence in assigned territory • Identified and analyzed key competitors and related products • Wrote and distributed press releases to different technological magazine and journal • Completed and submitted monthly and yearly reports to enhance executive decision making • Developed Pricing Models in Egypt and UAE

• Improved page content, keyword relevancy, and branding to achieve search engine optimization goals • Monitored return on investment of online and social media marketing efforts • Verified client messages were answered within 15 minutes maximum to establish quick and effective issue resolution • Created social media content with consistent content and tone • Increased customer engagement through social media • Evaluated monthly performance statistics and used data to inform future strategies • Administered marketing calendar and posted new content to coincide with new product and service releases • Devised strategies and roadmaps to support product vision and value to business • Developed marketing content such as blogs, promotional materials and advertisements for social media • Analyzed and reported social media and online marketing campaign results • Analyzed competitor pages to locate backlink and keyword opportunities • Tracked innovations in social media and worked with key functional groups to adopt emerging technology • Led and managed talented team of the Digital Marketing to plan and implement project tasks meeting timelines and exceeding expectations

• Planned and executed events and marketing programs • Developed innovative and targeted collateral to support overall branding objectives • Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings • Oversaw preparation of marketing copy, images, videos, emails and other collateral • Developed insights on marketing campaigns to assess performance against goals

• Coordinated creation and deployment of videos, social media posts and others marketing collaterals • Coordinated innovative strategies to accomplish objectives and boost long-term profitability • Proofread marketing documentation to check for spelling, grammar and syntax errors • Communicated closely with all applicable parties within the hotel including art department, upper management and sales team • Revitalized web content and social media profiles with new and interesting content • Composed daily posts for social media and helped build presence for the hotel on FaceBook

Explaining grammar and conversation.

handling customer inquiries, problem solving, coaching team, assisting and supporting newly hired agent, seeking for achieving SL target.