Ayanfe Adewoye
About
Ayanfe works in the following industries: "Public Policy", "Internet", "Marketing & Advertising", "Higher Education", "Design", and "Public Relations & Communications". Ayanfe is currently Senior Content Designer at Twitter. In Ayanfe's previous role as a Lead Communications Specialist at NewPublica, Ayanfe worked in Greater Minneapolis-St. Paul Area until Aug 2021. Prior to joining NewPublica, Ayanfe was a Copywriter Intern at Superhuman Agency and held the position of Copywriter Intern at Greater Minneapolis-St. Paul Area. Prior to that, Ayanfe was a Digital Strategist/Web Editor at University of Minnesota, based in Greater Minneapolis-St. Paul Area from Feb 2017 to Dec 2017. Ayanfe started working as Task Force Leader at Minnesota Public Interest Research Group in Greater Minneapolis-St. Paul Area in Sep 2015. From Sep 2015 to Apr 2016, Ayanfe was Board Member at Minnesota Public Interest Research Group, based in Greater Minneapolis-St. Paul Area.
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Ayanfe Adewoye's current jobs
Ayanfe Adewoye's past jobs
I was the Lead Communication Specialist at NewPublica, a Minneapolis-based strategic communications firm that specializes in communications tailored to underrepresented communities. I wore multiple hats and juggle different projects. These ranged from intensive listening sessions to better inform social advocacy campaigns for clients, to crafting accessible content for a variety of different mediums. I led the content strategy, UX, and copywriting efforts on my team and ensured our creative efforts align with both client and user goals.
I worked closely with Superhuman's creative team to surpass client expectations on projects. Some of my tasks in this role included creating voice and tone guidelines for copy directions, rebranding organization identities, and formulating wireframes for web redesigns.
Responsible for creating, editing, and managing content for 14 sites on the Office of the Vice President for Research Department at the University of Minnesota. Some of my duties included formulating and executing the content strategy and information architecture strategically organizing information on their website, and writing fresh content to help University of Minnesota faculty in their research efforts.
I co-spearheaded a team of 8-12 students within the University to focus on promoting awareness to social issues affecting University of Minnesota Students and other marginalized people within the Minneapolis area. Events planned include Take Back the Night, an annual event collaborated with Minneapolis Community & Technical College to advance awareness of sexual assault on college campuses.
I collaborated with a team of 12 other students from different college campuses around the state managing a statewide nonprofit organization. During my time as board member, I handled a multi-thousand dollar budget, assisted in the implementation a new health policy to further solidify the security of the organization's members, and proposed a one-year public policy plan for the organization to focus its efforts on taking down the 'school to prison pipeline'.