Bachar Al Imam

TTI is the second-largest power tools company in the world and has brands like Milwaukee, AEG, Hoover, and Black Max under its portfolio.  Served as a Business development manager for the GCC and Levant countries and develop dealers business by introducing new products, train dealer team and generate the dealer business to create new orders.  Administered a team of 11 JSS (Jobsite specialist) to support dealers all around for main markets in Africa and the Middle East. (Algeria, Morocco, Ghana, Senegal, Kenya, KSA, UAE, Qatar and Oman).  Responsible for overseeing, supporting, and negotiating with end-users.  Implemented the strategy that fulfills the objectives, maximizes revenues, profits, and market share of the company.  Instrumental in introducing new sales channels to the traditional sales mix and utilizing new platforms  Accomplished a 195% increase in Total Sell Out 2018/2019 YTD in KSA of Milwaukee Power tools.  Attained a 280% increase in Total Sell Out 2016/2018 of Milwaukee Power tools.  Managed and organized events (Market Blitz) for the Milwaukee tool in GCC (Oman, Qatar, UAE, KSA).  Conceptualized and implemented strategies for Successful penetration in new markets in GCC.  Managed some Human Resource functions, including recruitment, training, motivation, setting targets, and monitoring performance to develop a high performing sales force.  Played a pivotal role in Successful Product Development and Market Distribution (Change market from corded to cordless technology).  Developed and nurtured a productive relationship with Top Contracting Companies Locally and Regionally.

Rawlpug Middle East is a leading company for fixing systems pioneer in the plugs and mechanical anchors markets.  Served as a Business development manager for the GCC Philippine and some parts of south ASIA.  Responsible for adding new products that can fit the Middle East market.  Analyzed the technical data to approve for purchase from suppliers in China, Taiwan, and India.  Imparted the technical training for the products.  Achieved AED 32 million in sales volume of fixing systems during 2014.  Accomplished an increase in the sale of some products seven times in 2 years.  Conceptualized and implemented strategies for Successful penetration in new markets in GCC and Southeast Asia.  Introduced a new range of products after negotiating prices and quality with the suppliers (manufacturers).  Developed and nurtured a productive relationship with Top Consulting and Contracting Companies in GCC.

 Designed and implemented the strategy that fulfills the objectives, maximizes revenues, profits, and market share of the company while streamlining overall business development operations and customer service.  Succeed in converting all my End-users that was working with other brands to the new brand I introduced in the market.  Stabled Sell Out even with the start of the Syrian crises for 2 years.  Introduced a new range of products after negotiating prices and quality with the suppliers (manufacturers), and Analyzed the technical data to approve for purchase from suppliers in China, Germany, UAE and KSA.  Responsible for adding new products.  Managed some Human Resource functions, including recruitment, training, motivation, setting targets, and monitoring performance to develop a high performing sales force.

Al-Safadi Bros was the sole agent for Hilti in Syria.  Served as Key Project manager, Technical manager, and O&G manager.  Progressed from an indoor salesperson to a strategic business manager.  Transformed the market from typical old methods to the new technologies of fixing system.  Instrumental in introducing a Fire stop system to the market for the first time in Syria by focusing on consultant offices.  Significant in growing sellout by 25% average in the last ten years.  Accomplished 30% of the total sellout of HILTI Syria