Balaji Vanjinathan
About
Balaji Vanjinathan is from The Randstad, Netherlands. Balaji works in the following industries: "Automotive". Balaji is currently Staff Product Manager at Tesla, located in Amsterdam, North Holland, Netherlands. In Balaji's previous role as a Sr. Marketing Operations Specialist at Tesla, Balaji worked in Amsterdam Area, Netherlands until Mar 2020. Prior to joining Tesla, Balaji was a Marketing Operations Specialist at Tesla and held the position of Marketing Operations Specialist at Sacramento, California Area. Prior to that, Balaji was a Product Marketing Intern at Rockwell Automation, based in Cleveland/Akron, Ohio Area from May 2015 to May 2016. Balaji started working as Research Assistant at Weatherhead School of Management at Case Western Reserve University in Cleveland/Akron, Ohio Area in Aug 2014. From Sep 2012 to Jul 2014, Balaji was Consultant - Congnizant Social at Cognizant Technology Solutions, based in Chennai Area, India. Prior to that, Balaji was a Jr. Consultant - Congnizant Social at Cognizant Technology Solutions, based in Hyderabad Area, India from Jun 2011 to Sep 2012.
Balaji Vanjinathan's contact information is available for free on finalscout.com, a web-based professional networking database with more than 500 million business contacts and 200 million company profiles.
Balaji Vanjinathan's current jobs
Balaji Vanjinathan's past jobs
• Managed Tesla’s platform migration from Marketo to Salesforce Marketing Cloud, moving ~7000 emails, over 40 automations, and completing the migration in 3 months • Conceptualized and managed the implementation of Marketing Orchestration (a custom integration between Sales & Marketing Cloud) that automated the creation of digital assets for all digital campaigns. This enabled regional marketers to be self sufficient • Architected Marketing Cloud’s integration with Tesla Current (Tesla’s in-house energy fulfillment app) to unify customer communication and provide better customer experience • Built a custom preference center that helps manage customer communication preferences and pushes data to multiple backend systems to make sure there are no data mismatch issues • Implemented a scalable, automated nurture series that allows prospects to be added or removed based on interests and web activity. This led to an increase in conversion rates of ~12% • Ideated an upsell campaign for Enhanced Autopilot program that would generate non-linear revenue
• Led the migration from HubSpot to Salesforce Marketing Cloud • Ideated and executed a campaign to encourage customers to enroll in automatic payments that reduced the number of defaulters by 22% • Conceptualized and implemented an automated solution for the gift cards program that increased operational efficiency by 200% and reduced errors by 37%
• Optimized Business Process by creating an automated email notification system that increased savings of $422,000 per year for the Customer Care team • Ideated and launched a global proposal tool that helped distributors do business with ease and increased the revenue generated for Rockwell Automation • Drive Continuous Improvement by designing a process to ensure all projects delivered by Rockwell Automation Customer Support & Maintenance globally meet the RoHS EU Directive • Created marketing material for field labor business to educate the Rockwell Automation sales channel team
• Research Assistant in the field of consumer behavior • Twitter data aggregation and harmonization for frontline marketing research
• Conceptualized, pitched, and led the execution/delivery of Country Analysis reports using Social Media for a leading Financial Institution • Jointly Conducted Multiple Workshops for clients on Digital Transformation and consumerization of IT • Developed Industry specific digital maturity models that can help clients strategize their digital marketing spend and perform course correction if required. • Led a team that analyzed the Digital Marketing Campaign for a leading production house based out of United States • Actively involved in expanding footprints in new geographies within Europe and closed multiple deals of size €300,000 • Conducted Market research, Requirements gathering, and Competitor Analysis for Cognizant Social’s flagship and in-house Social Intelligence Product – Brand Eye. • Part of the Tiger Team that incubated ECHO, a PR platform that could increase customer engagement in conferences/events using social media platforms.
• Assist onsite Business Development /pre-sales and account teams • As a Gamification consultant, solutionized an innovative application for increasing customer engagement and helping the organization gain insights into customers behaviors • Conducted Market Research for Social Collaboration Platforms and Social Media monitoring platforms • Handled the operations of Cognizant’s Social Media Command Center to churn out insightful social analytics reports across multiple use-cases such as Marketing Campaign, Brand Reputation, etc. for regulated and non-regulated industries • Led a team that designed and developed a social aggregator solution • Product Launch Analysis for leading Consumer Electronics Company based out of Europe • Industry Analysis to gauge consumer perception of a leading beverages brand and its competitors with respect to Health and Wellness • Marketing Campaign Analysis of leading beverages brand for Superbowl, that helped the brand evaluate their success by analyzing the consumer perception and also to measure ROI in terms of digital marketing spend