Bane Khalife

-Created the Marketing Department and Implemented a new Marketing Push Strategy to reach out to new customer segments and increase revenues from the current existing customer base -Reorganized Rest House Tyr’s Database and developed new segments of customers and collaborators -Managed to execute along with a team of 2 members more than 10 successful events in less than a year from concept creation, to logistics, collaborators’ and sponsors’ relations, sales and marketing strategy and on ground follow up: • Integrated CSR in one of the events organized by turning a recreational activity into a charity event: “The Longest Cake Made by Kids in Lebanon” was a major event with 600 participants where all proceeds were donated to the Children Cancer Center in Lebanon • Organized and Hosted “Chinese New Year 2013” in the hotel in collaboration with the Chinese Embassy and the Chinese UNIFIL: VIP Political, Religious and Socially Active Invitees enjoyed a cultural event with the presence of H.E. the Ambassador Wu Zexian -Managed all Media Relations: TV channels, Online local ads agencies, Reporters, Magazines and Newspapers -Managed all the hotel’s Social Media Channels: Facebook and Instagram -Created innovative products and attractive packages to increase revenues during low seasons -At the Present Time: working with 2 collaborating designers to create a new brand identity for the resort