Barry Jackson

Headhunted to Anglo American to create the market intelligence function and help successfully bring to market a new production facility . Created the required customer knowledge and marketing strategy. Success here led to the integration of other production locations and products into the marketing sales book, leading to significant increases in sales volumes and value. Delivered a step-change in the knowledge of customers, competitors and the relative “value in use” of Anglo American products. Design and management of intelligence systems and market demand, supply and price forecasting models. Annual raw material price forecasts have been within 10% accuracy and often under 2%. Marketing strategy formulation, tactical sales planning, market development and term contract negotiations. Promotion and implementation of actionable insights, strategies, recommendations and commercial value generation initiatives to a range of stakeholders. Selected as Anglo American’s representative on the following external committees and working groups: World Economic Forum’s Global Battery Alliance, the International Energy Agency’s Taskforce on Critical Raw Materials for Electric Vehicles, the Nickel Institute’s Battery Taskforce, its Strategy & Planning Committee, and its Market Development Committee. Chairman of the International Nickel Study Group’s Industry Advisory Panel. Selected as part of a 4-person team of high potentials from Anglo American to co-locate in Berlin and later London, with BCG Digital Ventures to create innovative new businesses. Trained by IBM in agile and design thinking.

Creating and leading the implementation of innovation and digitalisation. Leveraging the latest in agile, design thinking and sprint methodologies to identify, create and launch innovative and profitable new businesses.

In this role, Barry led Outokumpu's market intelligence function to provide industry leading intelligence and superior market insights concerning the external environment in which the company operated, and promoted foresight concerning industry dynamics, risks and opportunities. Barry worked with leaders of the organisation to utilise these insights to shape the organisations corporate and commercial strategy. He managed 4 direct reports and the wider company intelligence network. Responsibilities in this role included managing, developing and maintaining the mechanisms for the acquisition, generation and provision of value adding insight concerning stainless steel demand, raw material industries (e.g. nickel, ferrochrome, moly, scrap), end use industries, competitors, and the economic environment. Barry was involved in many strategic and commercial projects, leading market analysis for mergers and acquisitions, divestments and closures, market assessments, green and brownfield expansions, raw material investments, routes to market analysis and optimisation, marketing communications, promotional activities, customer satisfaction surveys, competitor positioning and market entry, involving all global regions. Trained as a change agent by McKinsey and played a key role in delivering strategic and commercial change. Barry was responsible for managing the BI core team, the company wide network and for promoting a knowledge culture throughout Outokumpu. During this time Barry was Vice Chairman of the International Nickel Study Group’s Industry Advisory Panel, 2011 to 2013; the official representative in the European Nickel Alloys Committee, 2008 to 2012; the official representative in the International Stainless Steel Forum’s Economics and Statistics Committee, 2005 to 2012; and the official representative in Eurofer’s Stainless Steel Trends Committee, 2004 to 2012.

Delivery of commercially focused insight. Member of the group’s Commercial Management team, which was responsible for company wide Commercial strategy. Active role in instigating and facilitating a group wide Commercial change program in association with a leading management consulting firm. Set-up and management of group BI intranet.

Barry joined Outokumpu's Group Marketing function following university as a Market & Sector Analyst on the Graduate Management Development Program. This program comprised modules designed to develop personal competences and effectiveness as well as organisational knowledge and international cultural appreciation. This was a multinational program and participants originated from business units in Finland, Sweden and the UK. Training modules took place in a variety of international locations. The main task within this role was to provide regular analysis of stainless steel markets to senior management and to use this knowledge to contribute to commercial strategy formulation. Barry was responsible for providing market intelligence via reports, presentations and the intranet. Barry managed many market studies for internal clients, and in addition to other international assignments, spent 3 months managing marketing projects in Sweden.

Barry gained valuable experience working within this global business and on a number of marketing projects, as the business transitioned from a supplier of products mainly through distributors, to an integrated solutions and services provider. He was responsible for managing the company’s market intelligence system and for setting up its intranet. Marketing projects that he participated in included market research, internal/external communications, product rationalisation and marketing strategy.

Various (summer) work at a variety of locations across England 1996-2002, e.g. Banksman, assisting Service Engineers with servicing and maintenance of earthmoving equipment, driving of various machinery.