Ben Aalto MBA

Responsible for leading a team of end user sales professionals focused on providing 3M products/solutions for the Electrical Markets Division's customer base in the Midwest Region.

Responsible for managing our top distribution accounts within the NE Region, along with leading/coaching a team of (9) channel sales specialists to execute deliverables locally.

Responsible for managing the P&L and providing strategic direction on various product portfolio's, including: Resins, Cold Shrink, and Locating & Marking.

As an Industry Marketing Superivor for 3M Electrical Markets Division, I was responsible for understanding and driving application focused activities in core electrical OEM market applications, including motors, transformers, switchgear, power supplies, appliances, and wiring harnesses. Roles and Responsibilities include but are not limited to the following: •Identifying gaps in market understanding and recommending research solutions. •Generating deep insights on Electrical OEM end-users, based on research and/or customer interactions and providing summaries of Voice of Market to the business team to guide decisions. •Actively contributing to the development of marketing plans for the Electrical OEM business, •Acting in a prominent role to develop the Electrical OEM marketing plan's programs and tactics, •Providing input to product portfolio analysis, including recommendations to management regarding product pyramid strategies and programs, aiming at maximizing portfolio profitability and growth opportunities, balancing them against their impact on customer value and market dynamics. •Coordinating with internal and external teams the development and execution of integrated marketing programs, including packaging design projects, promotion activities, digital marketing, CRM, and sample /demo materials. •Analyzing market coverage, tracking channel performance, and recommending channel-specific programs or promotions. Coordinating the execution of eCommerce activities. Recommending adjustments to the channel mix based on changes in performance metrics or channel trends. Managing Market Development Funds programs and activities to best deliver business results

Responsible for managing our top distribution accounts with the OEM- EMD Business.

As a sales representative for Electrical Markets Division, I called on the Electrical OEM markets and offered solutions ranging from: OEM Insulating Tapes, Heat Shrink, EMC Materials, Liquid Resins, and Flexible Insulation. Job expectations included: • Meet or exceed sales forecast for assigned territory. primary objective is sales dollar growth year over year, •Work with OEM team members to increase visibility for 3M products, earn product specification position with key OEM accounts as insulation solutions provider. •Work with distribution network to facilitate sales and service for 3M end user customers. •In depth product knowledge of tapes, heat shrink, EMC, resins, flex insulation •Product presentations to end user customers •Conduct product training seminars to distributors and customers •Create and execute territory business plan •Utilize CRM system for opportunity management and account management

As a sales representative for the Automotive Aftermarket Division at 3M, I was responsible for calling on end user collision repair shops and distributors. This position drove profitable business sales in assigned geography, accounts and/or distribution. Responsibilities will include, but not be limited to, the following: •Selling AAD products such as Abrasives, Adhesives, Tapes, Spray Equipment, and Polishing Products •Understanding of customer processes and being able to sell value versus just price •Working with distribution at customers and providing them with product training •Driving sales forecast attainment for branch and local Virginia territory.