Ben Goorin
About
Ben Goorin is from San Francisco, California, United States. Ben is currently Owner, President at Goorin Brothers, Inc., located in San Francisco, California, United States. In Ben's previous role as a VP Sales and Operations at Goorin Brothers, Inc., Ben worked in until Dec 2005. Prior to joining Goorin Brothers, Inc., Ben was a Brand Manager and Marketing Manager at Goorin Brothers, Inc. and held the position of Brand Manager and Marketing Manager. Prior to that, Ben was a Product Design and Development at Goorin Brothers, Inc. from Jan 1992 to Dec 1994.
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Ben Goorin's current jobs
My name is Ben Goorin, and as President and CEO of Goorin Bros., I serve as the fourth-generation steward of our 130-year legacy. I lead a heritage brand with a modern cultural lens—championing creativity, rebellion, and unapologetic individuality. My focus sits squarely at the intersection of brand, product, and creative direction—from building bold seasonal campaigns to shaping our design language and merchandising strategy. I work closely with our creative teams to ensure that every product, collection, and story we release embodies the spirit of Goorin: expressive, elevated, and never boring. I also lead our senior leadership team across all core business functions—sales, eCommerce, retail stores, supply chain, and finance—aligning cross-functional execution with our long-term vision. Together, we’re building a lifestyle brand that doesn’t just sell hats—we create moments, movements, and meaning.
Ben Goorin's past jobs
In this role, I grew our family business from a traditional hatmaker into a worldwide fashion leader.
Responsible for all creative planning, product roadmap and marketing.
My first role in the family business: designing hats for MY generation.