Ben Rutherford
About
Ben Rutherford is from Sydney, New South Wales, Australia. Ben is currently Head Of Marketing at Apricity, located in Burradoo, New South Wales, Australia.
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Ben Rutherford's current jobs
Responsibilities: • Focus on conception, development, and implementation of marketing plan and strategies + promotional programs to drive interest and sales • Constant analysis of marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights • Leadership of the marketing team with emphasis on accountability and growth via professional development opportunities and regular communication • Oversee all short-term and long-term marketing + advertising activity covering digital, social media, trade publications and radio whilst managing associated expenditure via annual budget • Regular engagement with company CEO to provide strategic direction + drive planning for brand awareness and potential new business opportunities • Work closely with internal stakeholders to build, monitor and enhance brand offering with the goal of retention, conversion, marketing efficiency and customer experience • Lead external agencies from brief to implementation and be accountable for ROI