Benedicte Guichard

Cleeng is a Subscriber Retention Management (SRM™) platform designed for OTT services. Subscription economy is booming and overcoming high churn and incentivizing retention are key challenges for ambitious broadcasters. Cleeng's SRM stack is deeply connected with the full subscriber journey and improves broadcasters identity management, payment, security, churn intelligence and customer care capabilities. Our focus is on subscriber retention, instead of managing the subscription process! The SRM™ stack consists of the following products: Cleeng Core enables you to build a comprehensive OTT video platform and manages all aspects of subscriber management for you. Cleeng Merchant gives you an all-in-one payment solution that optimizes local and international transactions, taxes and checkout, while reduces fraud, compliance risks, and payment errors. Cleeng ChurnIQ leverages more 150 data points from all the stages of the subscriber journey to help you anticipate and prevent churn, Cleeng Hi5 adds a productized and turnkey omnichannel customer support (tools and staffing), to help you keep subscribers happy. Cleeng continues to grow its leadership thanks to continuous innovation and an outstanding service delivered by an amazingly talented, international and fun team. Main responsibilities are: - Build the Marketing vision since inception. - Define strategic goals and KPIs, deliverable actions plan, reporting tools - Deliver a differentiated and innovative marketing strategy. Key achievements Established Cleeng as a leading e-commerce platform in the OTT industry Regularly invited as Panelist at IBC, NEM, Brightcove PLAY Awarded Best Access Control Solution and Excellence in Content Protection