Benedicte Guichard

Cleeng is a SaaS platform that unifies the entire subscriber experience across web and mobile, enabling D2C companies to simplify subscription management and maximise customer lifetime value. Its award‑winning Subscriber Retention Management (SRM®) platform provides an integrated solution, from flexible web payments and in‑app subscriptions to recurring billing and AI‑powered customer support. Cleeng is trusted by industry leaders including the NFL, Big Ten Network, The Weather Channel, TOD/BeIN, Tennis Channel, NHK and others.​ Main responsibilities - Owned the CEO’s annual priority-setting process, translating board-approved goals into three non-negotiable company priorities and embedding them into OKRs, QBRs, and exec reviews to eliminate drift. - Partnered with the CEO to lead three company-wide pivots, redefining ICP and go-to-market strategy, resolving exec-level trade-offs, and expanding the addressable market by 25%. - Led due diligences, structuring workstreams across Legal, Finance, Product, and R&D, and synthesizing inputs into coherent narratives, data rooms, and investors materials. - Orchestrated executive relationships with key customers, industry influencers & analysts, turning insights into decisions across product roadmap and positioning. - Designed internal communication rhythms and talent programs (HiPo, company-wide events, performance cycles) that increased retention, lifted engagement (NPS +56) and improved execution consistency. - Elevated the company’s reputation through endorsements from global brands, and launched “Retention Zone,” a 70+ episode thought‑leadership series and live events that positioned Cleeng as an industry voice. - Championed AI‑driven innovation that reshaped ways of working, improving efficiency, decision quality and ROI.

- Create multi-million advertising campaigns supporting key product launches: B to B to C integrated communication: TV commercials, POS material, educational material & activation kit for country road shows. - Contribute to build an innovative marketing strategy: marketing concepts testing, segmentation of complex products portfolio. - Define unified worldwide brand strategy: share a common vision about brand as a corporate asset develop the Varilux brand identity with Board of Management. Key achievements: Achieved unprecedented usage of the new Varilux campaign in more than 25 countries, leading to a significant brand awareness increase in key markets. Successfully rolled out the Varilux brand handbook praised with internal award.

- Create quarterly Pan-European print advertising campaigns: agency brief, templates, media planning & ROI analysis. - Lead the European Direct Marketing strategy implementation: local tactics assessment, mailing templates and ROI tools development. - Manage partners co-funding budgets (Intel, Microsoft, AMD): global budget allocation, campaign execution; reporting responsibility. Key achievements Successfully co-ordinated extended communication programs in deadline-driven environments, establishing trust relationships with key customers; partners.

- Product matrix elaboration; bid request approval in collaboration with countries sales managers; Sales EVP. - Internal & external events management: yearly symposium with 400 Pan-European customers; quarterly sales kick off meetings. - Sales & Marketing EVP assistant: organise top management meetings; build strategic presentations. Key achievements: Consistently recognised for rigorous project management and operational skills at Executive Management level.