Benewaah Boateng
About
Benewaah Boateng is from Dubai, United Arab Emirates. Benewaah works in the following industries: "Publishing", "Marketing & Advertising", "Online Media", and "Music". Benewaah is currently Manager - West Africa (Anglophone) at Spotify. Benewaah also works as Founder at Harmattan Rain, a job Benewaah has held since Mar 2016. Another title Benewaah currently holds is Music Journalist at undefined. In Benewaah's previous role as a Contributing Editor at NATAAL Media, Benewaah worked in until Jun 2021. Prior to joining NATAAL Media, Benewaah was a playlist curator at Apple Music Inc and held the position of playlist curator at Accra. Prior to that, Benewaah was a Country Coordinator at Universal Music Group Nigeria from Sep 2019 to Aug 2020. Benewaah started working as Music curator at TIDAL in Jan 2019. From Jan 2018 to Aug 2019, Benewaah was copywriter at Ogilvy, based in Accra, Ghana . Prior to that, Benewaah was a Copywriter at Publicis Africa Group, based in Accra, Ghana from Jun 2015 to Oct 2016.
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Benewaah Boateng's current jobs
West African (anglophone) music editorial at Spotify
Harmattan Rain is a music curating platform documenting the neo-african sound and art. I started Rain in 2016 and it curate playlists, mixes and beat tapes with musicians, DJ's and producers from all over Africa.
Documenting the stories of emerging African musicians and music marketing strategies across Africa
Benewaah Boateng's past jobs
Documenting African stories for Nataal media
Freelance playlist curator for Apple Music's Ghana Bounce Essentials and consultant for Apple Music Africa's playlists.
Marketing consultant for Universal Music Group Nigeria affairs in Ghana. I work with Universal Music Brands (UMGB) and Live (U-Live Africa), creating collaborations and partnerships between brands and music, as well as coordinating live events and experiences. I am also in charge of coordinating artist affairs in Ghana.
Freelance playlist curator for Tidal's African heat.
Writing ads and brainstorming dope concepts for amazing brands.
Worked on brands like Vodafone X, UNICEF, Nestle, Woodin, and Renault by working with a team to create concepts, write copy for BTL and ATL executions. Also aided in production work for Woodin.