Benjamin Ashe
About
Benjamin Ashe is from Hudson, New Hampshire, United States. Benjamin works in the following industries: "Consumer Goods". Benjamin is currently Director Product & Merchandising at Timberland PRO, located in Stratham, NH. In Benjamin's previous role as a Director Of Merchandising, Digital at Converse, Benjamin worked in until Dec 2014. Prior to joining Converse, Benjamin was a Senior Merchandising Manager at Converse and held the position of Senior Merchandising Manager at Converse. Prior to that, Benjamin was a Associate Product Manager at The Timberland Company from Sep 2006 to May 2007. Benjamin started working as Merchandising Manager at The Timberland Company in Feb 2005. From Feb 2004 to Feb 2005, Benjamin was Sr Planning Analyst at The Timberland Company. Prior to that, Benjamin was a Marketing Specialist at Analog Devices from Jan 1999 to Jan 2004.
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Benjamin Ashe's current jobs
Expand Timberland PRO market share globally and achieve seasonal/quarterly financial plans. Drove base line revenue growth for last past 5 years, including double digit unit growth in new product for consecutive seasons. Established and implemented global merchandising and line management strategies focusing on marketplace management, regional/segment channel growth, and price point. Collaborated with sales leadership to establish key account structure to drive brand partners and destination retailers • Deliver seasonal product direction with use of end user/industrial/economic insights; competitive landscape; seasonal sell in/sell thru data; and overarching strategic corporate initiatives • Assist in creating best engineered product by leading discussions on costs at in-depth level at each product milestone • Collaborate with internal stakeholders to capture unforeseen seasonal product needs and react in timely manner • Participate in S&OP process and work with internal and VF Supply Chain to ensure production plan supports targets • Drove cross functional communication to gain consensus to execute brand merchandising and product lifecycle process • Build relationships with Sales and Retailers to communicate merchandising strategies ensuring overall adoption • Work collaboratively with marketing teams to ensure proper communication of new product and technologies • Led transitional plan to incorporate VFC acquisitions and implement process as part of Footwear Center of Excellence • Drive product innovation by promoting a culture of discovery and learning
Benjamin Ashe's past jobs
Lead global e-commerce go-to-market strategy to deliver financial targets and execution of product campaigns Successfully drove year-over-year double digit e-commerce revenue growth for 4 consecutive years Proven ability to deliver P&L expectations by controlling expenses and driving top line revenue with focus on ROI Developed strategic long-term roadmap for product customization experience on .com and in-store Manage customization user experience on all platforms (desktop/mobile/tablet) in partnership with UX team Develop new opportunities to optimize traffic, conversion and customer engagement by utilizing robust site analytics Member of leadership team managing e-commerce re-platform and robust adaptive responsive site redesign Developed and implemented strategic roadmaps that promote brand initiatives and drive digital long-term growth Establish and maintain relationships with key company stakeholders to progress business channel needs
Drove continual growth in US business through management of product strategies with major retail partners. Established strategic go-to-market plans to assure optimal product placement across all product segments. Managed retailers including Famous Footwear, Kohl’s, JC Penney, and DSW among others (+$65M business). Assured overall merchandising of seasonal product assortment to provide for best brand and fiscal results including creation of special product for retailers. Managed task force to reevaluate pricing and margin structure for Kids product in order to help grow business +30%.
Developed seasonal product plans, matrix and briefs and delivered this direction to design. Managed seasonal calendars and key deadlines, including communication at product development milestones. Monitored and maintained product costing and margin metrics. Worked with team to merchandise product line in order to support overall seasonal strategies.
Responsible for analysis, reporting and providing input to strategic business units. Assist in the development of merchandising strategies for specific channels, customers, and product groups. Lead merchant for Kids business, working closely with product manager and designers to launch seasonal product. Lead merchant for Shoe Show and Finish Line, including driving all matrix, planning & product development briefing. Work closely with Sr. Manager to assort Independent retailer product, including exclusive and limited products.