Beth Trier
About
Beth Trier is from San Francisco, California, United States. Beth is currently Advisory Council Member at Harvard Business Review at Harvard Business Review. Beth also works as Advisory Board Member at British Technology Council , a job Beth has held since Jun 2024. Another title Beth currently holds is CEO/Founder at Trier and Company. In Beth's previous role as a Vice President - Corporate Communications at North Systems Software, Beth worked in until Jan 2001. Prior to joining North Systems Software, Beth was a Senior Vice President/Technology Practice at Burson Marsteller and held the position of Senior Vice President/Technology Practice at San Francisco, CA. Prior to that, Beth was a Senior Account Director at Lois Paul & Partners from Jan 1996 to Jan 1998. Beth started working as Editor at San Francisco Chronicle in San Francisco Bay Area in Jan 1980.
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Beth Trier's current jobs
Trier and Company - Integrated Communications Agency for Global Technology Companies. Past and Current CLIENTS: Cybersixgill, Grid Dynamics, Apple, Slack, GaN Systems, Oracle, Global Kinetics, SAP, FireEye, Mandiant, Salesforce.com, Verodin, Nirveda, FranConnect, Brillio, NTTi3, NTT Communications, CapGemini, Refresh, Cloudera, RentReporters, Westfield Centers, Accenture, HighFive Cloud, Canonical, Vertical, VWA, NearbyNow, Me.com, Mozilla, Cognizant, Tibco, GreenButton, Exponential, Dell Cloud Services, Fuel Engine, Mozilla, SNAP, etc. Trier and Company Awards: Top British PR Agencies (2022), Top Women in Tech PR (2022), Fortune 100 Top PR Agencies (2021), Inc. 5000 (2021), British Council Platinum (2020), 365 Top Entrepreneurs/Entrepreneur Magazine (2018), Top 25 PR/Marketing Agencies in San Francisco, (2018), Tech Innovators PR Partner (2017, Top 25 Content Marketing Agencies in USA (2017), Content Marketing Innovators (2016) PR Week Elite Agency (2105), Best in PR (#14/2015), Digital Marketing Innovation (2014), Technology Communications (2014), UK Startup PR Gold Medal (2013), PR and Technology Innovators (2013). Visit our website at www.triercompany.com to learn more about our clients and our successes. Or, email me directly at beth@triercompany.com
Beth Trier's past jobs
Delivered sell-side B2B eCommerce solutions to industrial suppliers and manufacturers * Set up and led communications team to create product strategy and long term plan, and develop product messaging. * Developed and communicated vision and strategies to outside audiences; led product launches, analyst and press coverage, customer marketing programs, and vertical markets programs development. Oversaw expansion of corporate web site and external collateral materials. * Championed product development process and ensured all solutions could be marketed successfully and sold profitably.
Developed Emerging Technology group, a new effort for the worldwide #1 PR agency with no retainer budget. Allowed tech start-ups to have quality PR on tight budgets; created PR campaigns for IPOs for Digital Think, MediaPlex, and Yahoo Local. Developed pre-and post-IPO programs for more than 15 start-ups. Created EMEA programs for tech starts ups with Burson Marstellar sister agencies. Managed BEA Systems PR account in
For Lotus merger with IBM where divisions were acquired one at a time: handled PR and customer retention for Lotus even though firm was hostile to efforts. Results: high customer retention rates. For Sybase: created and rolled out brand awareness programs and created partner marketing for EMEA and Asia. Results: signed 25 Asian and 50 European partners, increasing business more than 50%. Develop PR programs for Chiron and Genentech – vertical marketing programs