Betsy Weakland

• Identify and qualify new vendors in USA and Asia • Lead purchasing team members in best practices for efficiency and professional growth • Evaluate existing vendors for productivity and profitability • Drive overseas purchasing decisions and purchase order creation using NetSuite and Business Central ERP software • Spearhead cross functional cooperation between operations, product development, and marketing • Identify market openings, product gaps, and new product opportunities • Negotiate and monitor product costing to ensure highest profitability • Create and implement master vendor agreement for all domestic and overseas vendors • Manage vendor relationships to establish open channels of communication and compliance • Initiate product quality standards, tracking, and tracing for products manufactured overseas • Monitor purchase orders to ensure timely fulfillment and shipping • Assess incoming new product samples for quality and spec compliance • Oversee collaborative partnerships with other brands within the industry

• Grow community census to meet residency goals in Independent Living, Assisted Living, and Memory Care communities • Actively manage the budget for Marketing department in conjunction with whole community budget • Develop external business relationships to increase revenue through professional referrals • Increase lead base with qualified leads through community outreach • Maintain existing lead base using CRM software (Yardi) • Promote Waltonwood at Twelve Oaks community and Waltonwood brand through attendance at promotional events, expositions, and strategic sponsorship opportunities • Analyze competitive landscape, and leverage understanding for sales purposes • Host marketing events within the community and in conjunction with sister properties • Supervise and develop direct report position of Move-In Coordinator • Participate in Manager on Duty schedule and general community leadership

• Analyze market research, sales data, and trend analysis to identify relevant gaps in product offerings for all lines – including personal care, skin care, air care, and candles • Manage brand equity, messaging, and positioning for 719 Walnut Avenue brand with multi-million-dollar distribution annually ($4M candles, $15M personal care) • Create and launch website dedicated to new skin care brand (Tolpa) for dedicated web launch April 2019 (www.tolpaskincare.com) • Manage and maintain dedicated Bac-Pac Buddies branded website (www.bacpacbuddies.com) • Build and maintain product listings on Amazon • Manage creative team and drive priority management • Drive stage gate processes and collaborate with cross-functional teams to successfully manage full product life cycles • Establish all marketing plans, budgets, and materials for product promotion online and in person • Develop clear brand launch plans including marketing spends, media buys, and website development

• Located, qualified, and directly managed vendors and manufacturers across North America and Asia • Lead full product development life cycle from ideation and prototyping through production and shipping, and end of life processes for all categories – including personal care, skin care, air care, and candles • Established, and ensured adherence to, product development and shipping timelines • Negotiated costing of new products and managed long-term costing of existing items • Reduced costing by 2% across all product lines for two consecutive years • Managed customer needs and expectations during private label relationships for multiple retailers • Coordinated 3rd party testing of products and formulations for compliance and claim substantiation • Managed product registrations and listings through WERCSmart system

• Lead development process from conception through product launch in home environment and beauty categories • Assessed and negotiated product pricing from vendors • Developed marketing plans and product assortment proposals • Developed and managed marketing strategies, designed planograms, and investigated competitive products for the entire product line of humidifiers, air cleaners, and beauty tools • Managed product development and licensing relationship with Bliss skin care company to develop coordinating beauty tools for specific skin care products • Promoted the entire product line and educate consumers/customers at key trade shows: International Housewares Show ‘12/’13 • Established 3-year roadmaps and long-term product development plans • Performed POS analysis from key retailers to establish sales trends and monitor product performance

• Provided administrative support to the sales team, specifically Director of Sales • Created/revised product literature, sales ads, sales tools and promotional products • Coordinated trade show and event participation, including travel plans for visitors & employees • Conducted sales and market analysis weekly to highlight key opportunities and assisted in the development of marketing presentations and other sales tools • Monitored and updated new product development schedules with a cross functional team to meet launch delivery milestones

Opened/closed store and was manager on duty for most shifts Responsible for counting money at end of day and doing banking Managed 6 other employees and assisted in creating work schedule

Organized and coordinated multi-organizational adoption/animal welfare events (i.e. Meet Your Best Friend at the Zoo semi-annual event) Created and implemented a training curriculum for all new shelter employees Tracked and monitored the ratio of animals coming into each of the three shelters versus the number being adopted out by each of the three shelters

Cared for shelter animals, cleaned cages, prepared food Worked with potential adopters and matched them with appropriate pets Certified to perform euthanasia within the state of Michigan Responsible for the care and evaluation of every non-dog or cat animal that came into the shelter