Betty Chen
About
Betty Chen is from United Kingdom. Betty works in the following industries: "Public Relations and Communications". Betty is currently Founder at BuonX Consultancy. Betty also works as Independent Marketing and Public Relations Strategy Consultant at Self employed strategist, a job Betty has held since Aug 2018. In Betty's previous role as a Head of Marketing and Operations proposition at AirDroid, Betty worked in Greater China until Aug 2018. Prior to joining AirDroid, Betty was a Senior Marketing and Branding Specialist at AIA and held the position of Senior Marketing and Branding Specialist. Prior to that, Betty was a Freelancer at self employed from Aug 2011 to Aug 2014. Betty started working as Marketing Communications Executive at Artsadmin in London, United Kingdom in May 2014. From Nov 2012 to Jun 2014, Betty was Student Blogger of LSE at London School of Economics_ marketing, based in London, United Kingdom. Prior to that, Betty was a Supervisor at Greater London Authority from Jan 2014 to Jan 2014. Betty started working as Assistant Event Coordinator at London Social Media Week in London, United Kingdom in Sep 2013.
You can find Betty Chen's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Betty Chen's current jobs
BuonX Consultancy is every brand's one stop branding solution. Its well-rounded branding experience delivers the best results for its clients. Meanwhile, the divergent and diverse background of BuonX Consultancy has helped many international companies and individuals with their positioning/ repositioning, marketing campaigns and exploring crossover possibilities with no boundaries.
- Marketing consultant- London Fashion Week 2021- JAMIE WEI HUANG; 2019 Green Chemical Award recipient marketing campaign; Talent positioning and branding strategy : co-op w/ The Golden Melody, Golden Music Festival 2019; Eslite Music. - Crossover consultant- U.N. IYPT in Taiwan w/ Taipei 101 lit up campaign; Sony w/ established local band Quarter Back. - Media Relationship- International Cultural Accessibility and Social Inclusion Conference 2019; Smart Education Exhibit- WISE+ 2019; Shui Shui with arts (flagship opening and annual fair campaign) Focusing on - Entertainment: international talents positioning, marketing strategy and out of box cross-over collaboration. - SDGs: Responsible production consultant. Promoting environmentally friendly chemicals and clean production process, providing total solution for greener/sustainable fashion production chain and raising awareness for production sustainability.
Betty Chen's past jobs
During the time I help to close the gap between products and customers across borders. By introducing and optimising data analysis, CRM; establishing branding, marketing and PR to the application and software based platform, we transformed a technical based computer interface to a user based mobile service and successfully launched two new product lines based on customer centric mindset. Furthermore, I worked tirelessly promoting gender mutual respect within the field of Tech/ IT and turned a heavily gender biased environment into a diverse team (without the necessity of compromising work quality at all!)
Working as a bridge on daily basis, bridging between financial and non- financial industries, data and strategies, local communities and global enterprise, more importantly, business and consumers. Managing projects with scientific logic while conducting research and analyzing data with social science mind. Responsibilities: Market analysis and strategy (3 surveys have been conducted with follow up analyses and related actions initiated); EODB (Corporate culture improvement plan) projects execution and localisation; CSR campaigns; corporate communication (have increased 70% participation rate; more than 50% reach rate); agency support; PR support.
invited contributor for magazines in social media, advertising, digital marketing and PR as well as topics about beauty and cultural creativity.
Campaign optimization, internal/ external communications, custodian of Museum of Water, Somerset House.
Writing marketing materials for LSE, targeting audience with prospective students and current students.
In charge of the event logistic, supervision and personnel placement of London Marathon 2014 volunteers.
Volunteer for social media week LDN 2013 following the attendance of 2012.
in charge of the outreaching projects, mainly focus on marketing strategy for events and media relationship maintenance. http://tedxlse.com/
- Retainer: public relationship strategy consult, crisis management, media relationship, third party cooperation, campaign - Projects: public/ media relationship related practices, media tours, business fair/ exhibition arrangement, events.
- Retainer: public relationship strategy consult, crisis management, media relationship, third party cooperation, campaign - Projects: public/ media relationship related practices, media tours, business fair/ exhibition arrangement, events.
shooting drama project: just finish an emergency shooting from none in 2 weeks (including recruit the crew).
marketing the magazine--- Children's Advocate,(outreach the magazine to Asian family in CA, USA)
included - press releases - news - feature writing - special topic
event planning and liaison