Beverly Jackson

New Adventures

Beverly Jackson is the corporate VP, Social Marketing for MGM Resorts International, one of the world’s leading global entertainment & hospitality companies, operating a portfolio of 28 global resort destination resort and entertainment brands including Aria, Bellagio, MGM Grand, Park MGM and T-Mobile Arena. In this role, Beverly champions the company as an engaging and leading brand through storytelling across multiple media platforms and networks by setting the strategy and driving production of compelling content. Beverly has a passion for mobile innovation and immersive content development while working for some of the world’s most iconic brands. In 2019, Be Digable named Beverly as one of their “Four Female Executives You Need to Be Following On Social Media.” Beverly was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was named one of the Content Marketer of the Year 2018 finalists by the Content Marketing Institute. Beverly has spoken at various conferences and expos around the world including the EQ Learning Lab “Women Empowering Women” at SXSW 2019, the Social Media Strategies Summit, and Brand Innovators Austin 2017. She is a member of Twitter Global Influence Board as well as the Skyword Customer Advisory Board, and served on the Advisory Board for the iMedia Brand Summit 2018. Beverly's work have been featured by several publications including Mashable, Girls Who Rock, AdAge, and Skyword.

Beverly is responsible for developing and executing social media strategies and engagement tactics at Yahoo. As a central member of the global marketing services team, she is responsible for helping grow the brand through social media, and establishing strategic relationships and seeding content through social networks. She has an expert level understanding of social media, community trends and technology with a keen understanding of the intersection of digital, social and traditional marketing. She leads a team of senior level managers generating more than 750 million impressions during the first six months of 2014. Her team has led the coordinated launch of Yahoo’s new digital magazines, products and the globally popular daily concert series on Yahoo Live and original video programs. The Social Marketing team has deployed global solutions for social listening, monitoring and standardized the metrics and reporting analytics for the company including organic, earned and paid media.

Delivered record breaking social engagement for the 54th GRAMMY Awards and social engagement in a successful 2nd screen mobile experience. Planning, developing, and execution of integrated, traditional and digital/social/mobile marketing programs; responsible for expanding partner base, brand footprint and significant revenue growth for the GRAMMY Awards. Additionally, responsible for the development and execution of social & mobile marketing strategies for the 51st to 54th record breaking GRAMMY programming. • Provide leadership & marketing strategy in new business pitches including developing a solid understanding of the target account and providing recommendations on the pitch, creative and marketing integration. • Responsible for developing social media and content strategies that drive growth of the GRAMMY digital media programs such as live content streaming, video on demand, and fan experiences. The results include rating increases for the past 4 years; by providing strategic leadership and successfully leveraging and engaging fan communities and developing new communities to drive direct response to various partner brand campaigns and telecast tune-in. Responsibilities include managing vendors, budgets and processes as necessary to complete tasks; Monetize social and digital media assets with key company broadcast and brand stakeholders. • Directs social media strategies that exponentially grow the fan bases and community engagement on key social sites/platforms, while tracking programs to measure and deliver KPI/ROI.

The X PRIZE Foundation is a 501(c)(3) non-profit educational organization using competitions to create innovative breakthroughs for the benefit of mankind. The mission of the X Prize Foundation is to bring about radical breakthroughs for the benefit of humanity. Innovative (technology-based) solutions for the world's biggest issues. (For more information - www.xprize.org) and join the revolution!! In this highly entrepreneurial environment I was responsible for managing global relationships with international partners. These tasks include identifying opportunities within brand verticals, valuing organizational assets and packaging as marketing programs for activation within the marketplace. An evangelistic approach to client relationships that stimulate customer demand for new ideas and product offerings.

Developed entertainment and sports-related sponsorships and promotional campaigns for national brands and properties. Responsible for initiation of client contact and account development. Worked in consultation with brands, and agencies to develop strategic advertising and promotional campaigns to meet brand objectives, budget requirements and exceed ROI/ROO. Established brand integration concepts by utilizing interactive tools such as SMS, blogs, video and social media strategies. Evaluated media buys across platforms in support of campaign analytics. Tracked and evaluated program metrics for overall effectiveness and ROI.

Managed existing accounts and increased new business in targeted demographics using retention and loyalty based initiatives. Duties included generating revenue, establishing and maintaining relationships within the local business community; creating and executing upscale events and promotions including collateral development, budget management, talent negotiations & procurement and event management. Exceeded revenue generation goals for FY in excess of 25%, while expanding strategic alliances and lead generation sources, maintaining client databases for direct mail campaigns, promotions and events.