Bill Crossen
About
Bill Crossen is from Los Angeles Metropolitan Area. Bill is currently Chief Executive Officer at Legendary Hydraulic Valves LLC, located in Tustin, California, United States. Bill also works as Chief Executive Officer at KTI HYDRAULICS, INC., a job Bill has held since Oct 2024. In Bill's previous role as a Chief Operating Officer at KTI HYDRAULICS, INC., Bill worked in Tustin, California, United States until Oct 2024. Prior to joining KTI HYDRAULICS, INC., Bill was a Vice President Sales and Marketing at MPI Engineered Technologies and held the position of Vice President Sales and Marketing at Greater Chicago Area. Prior to that, Bill was a Vice President Sales & Marketing North America at Agrisolutions, based in Greater Chicago Area from Jan 2020 to May 2023. Bill started working as Global Vice President Sales & Marketing at MTE Hydraulics in Greater Rockford Area in Jan 2015. From Jan 2012 to Jan 2015, Bill was Director Sales & Marketing-USA at CasappaS.p.A., based in Casappa Corporation Batavia, IL. Prior to that, Bill was a National OEM Account Manager-John Deere, Caterpillar, CNH at Faster S.p.A., based in Greater Chicago Area from Feb 2007 to Jan 2012. Bill started working as Distribution Account Manager at Eaton Hydraulics in Greater Chicago Area in Mar 2004.
You can find Bill Crossen's email at finalscout.com. FinalScout is a professional database with business professional profiles and company profiles.
Bill Crossen's current jobs
Legendary Hydraulic Valves, LLC (LHV) is a U.S.-based manufacturer and distributor specializing in high-performance hydraulic cartridge valves, hydraulic manifolds, and engineered fluid power solutions for OEMs and distributors across North America. Headquartered in Tustin, California, LHV delivers precision-engineered components with rapid availability, U.S. engineering expertise, and exceptional customer support Founded by industry leader George King and led by veterans with decades of global hydraulics experience, LHV integrates advanced engineering, robust global supply chain partnerships, and modern manufacturing strategies to offer unmatched speed, quality, and reliability in the fluid power market. My Role as CEO As CEO, I am responsible for shaping the strategic direction, scaling operations, and building LHV into a high-performance hydraulic valve and manifold brand. My work focuses on: *P&L leadership, cost strategy, and long-term financial growth *Product and engineering development for cartridge valves and manifold solutions *Supply chain optimization across the U.S. and China *Market expansion into OEM, distributor, and integrator channels *Pricing strategy, brand development, and go-to-market execution *Team development and recruitment for engineering, operations, and sales *Automation, AI, and digital tools to accelerate prototyping and reduce lead times *Customer engagement and strategic partnerships to strengthen market position *Building a U.S.-based inventory and fulfillment model for faster customer delivery *Establishing global manufacturing partnerships to secure quality, scale, and competitive cost *Expanding the product portfolio to include directional, pressure, flow, and load-holding valves *Overseeing the development of custom and standard hydraulic manifolds *Implementing modern engineering, testing, and prototyping processes *Launching brand identity, website presence, and digital strategy to position LHV as a new leader in fluid power
As CEO of KTI Hydraulics, Inc., I lead the full strategic, financial, and operational direction of one of North America’s most reliable manufacturers of hydraulic power units and fluid power solutions. My focus is on scaling the business, accelerating operational efficiency, and driving continuous improvement across every function. Since stepping into the CEO role, I have implemented a performance-driven operating model centered on data, accountability, and innovation—delivering measurable gains in productivity, quality, customer satisfaction, and financial performance. Key Results & Leadership Impact: • Increased year-over-year bookings by double digits despite a down fluid power market • Strengthened EBITDA through disciplined pricing strategy • Improved production throughput and reduced process variability by advancing automation and robotics initiatives • Increased inventory visibility and reduced stockouts via ERP enhancements and workflow automation • Expanded customer retention and sales pipeline performance through CRM optimization and strategic account development • Strengthened global supply chain resiliency across North America, Europe, and Asia Strategic Leadership Focus: • P&L ownership, long-term growth planning, and capital allocation • AI-informed forecasting and analytics to support faster, more accurate decision-making • Engineering direction for new product development and system improvements • Operational excellence and continuous improvement to reduce cost and increase efficiency • Global sourcing strategy and vendor development to support quality and scale • Organizational development, leadership coaching, and cultural alignment By combining data-driven execution with servant leadership, I am advancing KTI’s mission to deliver exceptional reliability, superior performance, and industry-leading value—while positioning the company for accelerated growth, stronger competitiveness, and long-term operational excellence.
Bill Crossen's past jobs
As Chief Operating Officer of KTI Hydraulics, Inc., I led day-to-day operations, manufacturing strategy, and organizational performance during a key transition period for the company. My mandate was to modernize operations, enhance scalability, and prepare the business for its next stage of growth. My role focused heavily on automation, digital transformation, and ERP optimization—strengthening the systems and processes that drive delivery, quality, and financial performance. Key responsibilities included: • Overseeing operations, production, quality, and supply chain execution • Leading automation and robotics initiatives to increase efficiency and reduce labor constraints • Driving ERP improvements in Microsoft Dynamics 365 / NetSuite modernization planning, data accuracy, workflow automation, and reporting visibility • Implementing process improvements to support on-time delivery, quality, and cost targets • Enhancing forecasting, capacity planning, and KPI dashboards for better decision-making • Supporting engineering on new product development and continuous improvement programs • Strengthening supplier relationships and optimizing sourcing strategies • Developing teams through coaching, role clarity, and servant leadership Key accomplishments: During my tenure, I led operational upgrades that improved production throughput, enhanced system reliability, and increased real-time visibility across the business. These efforts created the organizational momentum that supported my promotion to CEO, where I continue advancing KTI’s automation roadmap, ERP modernization, and long-term strategic growth.
MPI Engineered Technologies is an innovative global leader in the technology of fineblanking for the automotive, heavy truck, agricultural, construction, and medical industries. Since our foundation in 1969, MPI has grown steadily under stable leadership, sound business practices, and a corporate culture that strives to be the best within our industry. The core of our organizational strength resides in our people's knowledge, dedication, and values. Today, MPI is a highly competent supplier of sophisticated components and subassemblies. A broad scope of manufacturing capabilities complements the value of our products.
Made up of the Premium Manufacturing Brands: Ingersoll, Bellota, Trinity, Rozalma, and Solbjerg, Agrisolutions is the leading key global manufacturer of wearable parts, components, accessories, and solutions for tillage, seeding, planting, fertilizing, harvesting, hardware, & inventory management solutions. Since 2014 Agrisolutions is a world-class global manufacturing platform with production plants in Hamilton (Canada), Milan (US), Indaial (Brazil), Legazpi and Zumarraga (Spain), Nahisk (India), Remscheid (Germany) and a logistic and commercial platform in Hovedgård (Denmark). Agrisolutions also has sales offices in China, Russia, Ukraine and 10 logistic centers in NA
Part of the Senior Leadership Team reporting to the CEO/President to strategically build a Team to profitably grow market share in Hydraulic pumps, motors, flow dividers, DC Hydraulic Power Units, AC Hydraulic Power Units, Hydraulic driven AC/DC Generators: *Responsible for Global Market Forecasts & Budgets *Implementation of Strategic Business Plan to grow in multiple channels and new markets with both OEM Customers and Distribution *Implementation of new KPI's, Pipeline Reports, CRM to measure success. *Diversify market saturation through new product development to enter new markets *Align strategic partnerships with new Fluid Power distributor partners *Responsible for identifying and driving new product development-VE power unit, DC Generator *Expanded Supplier base to include new strategic suppliers (China, Italy, Germany)-Supplier visits, Quality Audits, and certification. *Recruited, Developed, and Coached a new Commercial Team, Application Engineering Team to support profitable growth.
Dynamic Leader instrumental in 41% Overall Sales Growth by developing a winning team and implementing strategies to take market share from the competition while further developing relationships and sales with existing customers and distributors: - 41% Growth in Overall Sales (Gear Pump, Gear Motor, Piston Pumps, and Filtration) from 2012-2015 to $31.6 million overall. - 56% Growth in Sales in the Piston Pump Market Segment - 142% Growth in Sales in the Filtration Market Segment - Developed and Implemented short term and long term business plan resulting in above plan performance - Recruited, hired, and developed New Elite Outside Sales talent to join an already veteran team in place, utilizing personal relationships and industry knowledge to identify long term difference making team members. - Recruited, hired and developed elite Technical Inside Sales talent to join the team to make an immediate impact for customer relations/service, and provide future high impact members to the Outside Sales Team. - Developed and attacked specific new Target Account OEM customers to add to customer breadth and take competitor market share. - Developed existing Distribution base working with existing strong partners while adding new Distributors in target areas.
*National OEM Account Manager-Caterpillar, John Deere, CNH. *Hydraulic OEM Sales Manager providing the newest technology and expertise on hydraulic quick couplers to the Construction and Agricultural OEM's in North America. Combining new application technology with 15 years' experience in the hydraulic industry to provide solutions for existing and new applications. *Developed a Team Philosophy that contributed to doubling Sales from $15M to $30M by securing strategic programs and taking competitor market share.
Regional Distribution Sales Manager for hydraulic components: *Hydraulic pumps-Gear pumps, Vane pumps, Closed circuit piston pumps, Open circuit piston pumps. *Hydraulic motors-Low-Speed High-Torque (LSHT), Gear and Vane *Hydraulic Valves-directional control, flow control, load sensing, cartridge valves. *Hydraulic hose, fittings, tubing and connectors *Focusing on growing business through partner distribution.
Global OEM Account Manager for John Deere representing hydraulic components, hose assemblies, tube fittings, quick couplings, brass products, and thermoplastic hose assemblies Work with design engineering and supply management to provide a complete fluid power solution