Bill Mc Gowan

Helping Young Black Professionals Discover Careers in Advertising and Media.

The Direct Marketing Association of New York is a nonprofit organization for marketing professionals. DMCNY has provided support, education, and networking opportunities to data-driven marketers in the greater New York metropolitan area for over 85 years. Our content and events help keep members up to date on the latest marketing trends and changes, as well as connected to a highly engaged network of peers.

Acquired Acxiom October 2018 - The work we provide clients is specific to their unique needs. Our solutions vary from project-based activity involving one agency to long-term, fully integrated campaigns created by multiple IPG agencies working together. With offices in over 100 countries, we can operate in a single region, or deliver globally integrated programs.

Marketing EDGE is the only national nonprofit of its kind solely committed to acquaint professors and college students with - and to engage and involve them in - the thriving business of marketing. Marketing EDGE is supported solely by corporations and individuals who want to give back to the community.

Acquired by IPG October 2018 - Acxiom is an enterprise data, analytics and software as a service company that uniquely fuses trust, experience and scale to fuel data-driven results. For over 40 years, Acxiom has been an innovator in harnessing the most important sources and uses of data to strengthen connections between people, businesses and their partners. Utilizing a channel and media neutral approach, we leverage cutting-edge, data-oriented products and services to maximize customer value. Every week, Acxiom powers more than a trillion transactions that enable better living for people and better results for our 7,000+ global clients.

RedEye is a conversion rate optimization specialist with practical, in-house expertise in usability, web analytic's, behavioral email, user experience design and AB/multivariate testing. Our unique client services team and dedicated account managers have always been an important part of our business, ensuring that we provide the best possible service to our customers. Now, with over a decade of experience, we provide a full range of services designed to help our clients improve conversion through understanding their customers and targeting them effectively. Our History RedEye was established as an analytics business in London, in 1997. In 1998, our company devised the first full-featured, integrated site and campaign analysis tool. By 2001, RedEye was running the first behavioral email program; and in 2005, we bought e-relationship marketing company Ltd ‘e-rm’ – strengthening the integration between analytics with email marketing, in order to improve conversion. During this time, optimum.web also became part of RedEye, expanding our services to include website usability. In 2010, Behavioral Email onDemand was launched. This self-service solution provides a simple way for companies to create behavioral email campaigns for issues such as basket abandonment. RedEye now has three UK offices (London, Milton Keynes and Crewe). In March, 2011 we opened an office in Dusseldorf, Germany, followed shortly thereafter by our first U.S. office in Montclair, New Jersey. Today, RedEye helps hundreds of clients improve online conversion. Our clients include Skype, Ford, French Connection, Radley, Superdry, FTD, Monarch, Haven, Sainsbury’s Bank and esure. RedEye previously won the NMA Award for “Best Use of Email” and was shortlisted in the Econsultancy Innovation Awards 2011 for “Innovation in Email Marketing.”

A full-service ESP agency building and supporting proprietary Internet-based software applications that help marketers communicate effectively with customers to increase brand recognition, sales, and customer relationships. Retained and assigned the pivotal task of consulting with companies requesting extensive insight into ongoing consumer mind-set and introducing online custom applications that meet and exceed their marketing objectives.  Achieved/surpassed all sales, customer service, corporate, employee satisfaction and operational objectives. Demonstrated outstanding knowledge of successful online acquisition solutions and strategies that follow compliance and deliver exceptional results.  Pioneered, from concept to execution, the launch and implementation of custom products, innovative solutions and successful online processes that enhance the customer experience. Successfully rolled in a social listening tool product launch called Brand Contenders Index.

An Alliance Data Company: Leading provider of multi-channel marketing services, targeted surveys, technologies and database solutions with $8 billion in global receivables. Hired as the Senior Director of Cross Channel Global Sales with full responsibility for accessing client’s needs and objectives while creating a comprehensive solution with various divisions within Epsilon. Worked collaboratively with management team bridging all divisions of Epsilon and Alliance to service top tier clients with a full service solution. Responsible for nearly $10 million in enterprise channel partner revenue from Acxiom, Merkle, KBM, etc. plus $5 million in direct new business sales.  Utilized consultative selling techniques and account planning, account profiling and customer needs analysis skills to create comprehensive solutions addressing client business requirements.  Solutions span from concept to execution with the following services; Package Inserts, Question Sponsorship, Custom and standard Surveys, Event Planning Including Mobile App Integration, Analytic Services, Consumer Package Goods, Strategic Database, Interactive Solutions, Mobile Marketing including Application Design/Creation, Social Media Marketing, Media Buying, Loyalty, Focus Groups and Agency Solutions.  Clients included: BMW, Subaru, Land Rover, Bank of America, Globe Life, RJR (3YR), Unilever Global (3YR), Disney, QVC, TracFone, P&G Global (3YR), Kimberly-Clark, LeapFrog, Pepsi Global, Warner-Chilcott, NBA, NutriSystem, Wal-Mart, Target, ExxonMobil, Liberty Mutual, and Computer Associates.

Formerly a division R L Polk Acquired by Equifax Equifax empowers businesses and consumers with information they can trust. A global leader in information solutions, we leverage one of the largest sources of consumer and commercial data, along with advanced analytics and proprietary technology, to create customized insights that enrich both the performance of businesses and the lives of consumers. Customers have trusted Equifax for over 100 years to deliver innovative solutions with the highest integrity and reliability. Businesses — large and small — rely on us for consumer and business credit intelligence, portfolio management, fraud detection, decisioning technology, marketing tools, and much more. We empower individual consumers to manage their personal credit information, protect their identity, and maximize their financial well-being. Headquartered in Atlanta, Georgia, Equifax Inc. employs approximately 7,000 people in 15 countries through North America, Latin America and Europe. Equifax is a member of Standard & Poor’s (S&P) 500® Index. Common stock is traded on the New York Stock Exchange under the symbol EFX. Retained through acquisition of DMS Division of RL Polk and charged with following high profile accounts to build out the broker, agency, automotive, insurance and NFP business lines of business.  Maintained Existing Clients, while growing original 1998 book of business to create three other positions.  Built profitable account relationships with: AARP, Progressive, AIG, Citicorp, AMEX, NRA, AOL, JPMorgan Chase, MetLife, Walt Disney, Jaguar, Land Rover, Ford, Mazda, TIAACREF, as well as agencies.

Acquired by Equifax As the recognized expert for automotive intelligence and marketing solutions, Polk has a reputation for excellence and a passion for uncovering high-value insights to help you make more informed, confident decisions. In a hypercompetitive global market, Polk has found that success depends on first understanding your business needs, and then delivering solutions based on experience, accurate data and deep industry insights. Understand your market position. Increase and protect your market volume. Gain insights into trends that affect your business. Forecast and prepare for emerging opportunities. Build customer loyalty and conquest new business. Whatever your business objectives, you can count on Polk to help you gain a competitive advantage. Worked directly with auto manufacturers and dealers to help market their products and services both directly and with dealerships. Solutions ranged but not limited to retention, analysis, predictions on timing and purchase, customer development, segmentation, product development and increasing marketing results.  Clients included; Ford, Mazda, Land Rover, Jaguar, BMW, Mercedes-Benz, Subaru and Volvo.  Automotive Relationships forged at RL Polk were key in my staying with this division once spun off to Equifax and secured my role at Equifax for another five years.