Billy Hegeman

Biztech and operating leader for Omni/eCommerce sales, Omni Retail Marketing, and direct to consumer commerce/content. Servant Leader, Question Asker, Mechanism Builder.

Promoted to Chief Operating Officer to provide strategic and tactical oversight for P&L, retail, and operations functions of a subsidiary of Amazon with 300 employees and $100M in revenue. Lead a cross-functional team of business, tech and operations staff to meet demanding objectives while consistently delivering and sustaining a positive operating profit for the first time in company history. Mentor and manage performance of 6 direct reports. ✔ Built an engaged, high-performance employee culture; attracted internal talent from Amazon, hired bar raising external talent and utilized ‘voice of the associate’ mechanisms to increase employees’ morale and retention. ✔ Led successful implementation of improvement projects to the e-commerce storefront and Amazon.com, warehouse management system improvements and scaled operational efficiency to offer Prime shipping. ✔ Revamped organizational structure to reduce fix costs while providing development paths for top performers.

Managed supply chain and operations for a $2B business within Amazon with 11 staff members. Hired, mentored and provided leadership to 4 direct reports. ✔ Spearheaded the vision, development, and execution of pallet ordering for US Hardlines, realizing $4.4M in annual savings while concurrently securing future year resources to scale-up company-wide. ✔ Drove a 222bps YoY reduction in unhealthy inventory and delivered $1.4M in savings from vendor returns. ✔ Scaled direct import program 162% over prior year via vendor negotiation while defining and leading additional requirements for central tech teams.

Selected to launch and grow new online CPG business entity on Amazon.com. Hired and managed performance of 2 direct reports. Steered bottoms up competitive analysis, selection, and pricing strategy as well as 10-year P&L. ✔ Established new international business from the ground-up and exceeded product demand expectations by 4-fold; developed organizational roadmap to scale-up operations, realizing more than $2B within 5 years. ✔ Planned and managed negotiations with 50+ stakeholders and secured strategic engagements with the world’s largest CPG manufacturers. ✔ Provided thought leadership for supply chain and customer experience innovations in collaboration with operations, transportation, and technical teams.

Led and mentored a team of 4 category managers to manage 1200+ vendor relationships for Outdoors categories with annual revenue in excess of $500M. Accountable for P&L, hiring and mentoring staff across the organization. ✔ Delivered top-line growth, margin and customer experience improvements ahead of projections annually. ✔ Invented analytical tool, giving business teams visibility into product cost changes over time. Ran company-wide implementation and negotiations resulting in $7M in COGS savings within first year. ✔ Drove selection expansion initiatives, signing premier hold out brands and moving distributor relationships to direct, realizing $2M in annual COGS savings.

Managed vendor terms and negotiations for a $2B+ Sports and Outdoors business. ✔ Grew category top-line by over 50% YoY via executing joint business planning framework with top strategic vendors with a focus on supply chain improvements, selection expansion, and increased vendor investment. ✔ Delivered more than 100bps improvement in vendor contributions by prioritizing negotiations across strategic vendors and creating cross-department accountability and performance expectations for delivery of top results.