Bitan Chakraborty
About
Bitan Chakraborty is from India. Bitan is currently Chief Strategy Officer (CSO) at Mayabious Group, located in Delhi NCR, Kolkata, Mumbai, Bengaluru. In Bitan's previous role as a Chief Strategy Officer (CSO) at BetheBee, Bitan worked in Kolkata, Mumbai, Pune, Bangalore, Ranchi, Jamshedpur, Raipur, Patna, Cuttack, Bhubaneswar, Guwahati until Sep 2024. Prior to joining BetheBee, Bitan was a Head of Marketing (CMO) at Universal Corporation Limited and held the position of Head of Marketing (CMO) at India. Prior to that, Bitan was a General Manager - Brand & Marketing (Head) at Keventer, based in Kolkata Area, India from Jul 2017 to Jul 2021. Bitan started working as Group Brand Director (National Business Head) at Bates CHI&Partners in Kolkata in May 2013. From Jan 2009 to Apr 2013, Bitan was Asst. General Manager - Marketing at Hiland (Real Estate Organisation), based in Kolkata. Prior to that, Bitan was a Group Account Manager at Grey Group from Jan 2008 to Dec 2008. Bitan started working as Sr.Account Manager at Response India Pvt.Ltd. in Kolkata in Jun 2001.
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Bitan Chakraborty's current jobs
* Partnering with Founders, Directors, HR in organisation building and incubating new businesses. • Working at the intersection of technology, consumer behaviour and communication using the tools of AR, VR, IoT and animation to create immersive experiences for stakeholders. • Providing strategic direction to the brand and communication for clients’ brands.
Bitan Chakraborty's past jobs
• Organisation building by devising systems and processes along with Founders and Core Team. • Provided strategic direction to craft brand stories and communication for SME & MSME clients’ brands across Traditional and Digital media. * Brands - SBI Life Insurance, Elegant Steel, Amrit Cement, Gallantt Cement, Aakash India, Laguna Bay, Pride Group, Purti Realty, Rahul Jain Business Coaching etc.
Led the overall Marketing function of the group involving 5 brands amounting to Rs.350 Cr. across the categories of Mother & Child Care (LuvLap), Appliances (Agaro), Food Accompaniments (DiSano), Adult Incontinence (Karein, KareMed), Feminine Intimate Hygiene (Evereve)
Revived the Rs.450 Cr., 25-year-old Metro Dairy Brand of Milk & Ice Cream in Kolkata and reclaimed the position of Metro Dairy as the 3rd largest dairy brand in West Bengal, despite entry of multiple national players. Relaunched and positioned the Keventer Corporate brand. Increased brand salience and TOM recall by developing - o new brand identity, packaging, positioning, brand portfolio o marketing communication, advertising campaigns (ATL, BTL, Digital), first-ever Celebrity endorsement in the Dairy Sector in East India o full stack digital transition (website, social media, SEO, performance marketing) o New Product Development (NPD - 25 new products / SKUs) o market penetration and brand visibility through ice cream push karts o launched Metro Zero Degree Ice cream parlours as an experience destination o round the year on-ground consumer activations (in-shop, housing society, road shows), retail level activations, digital engagement of consumers, retail market visibility drive (POSM).
Responsible for over 50% of the Kolkata branch’s business. Retained ground with clients as the Agency transitioned nationally and the branch witnessed an exodus of all senior talents across business and creative functions. National Business Head on following brands: o ITC’s cigarette brands – Gold Flake, Capstan, Noir, India Kings, Berkeley and Royal o Balmerol Automotive Lubricants from Balmer Lawrie & Co. Ltd o Bengali magazines of ABP Group (Digital Communication) Agency Team awarded by ITC for development of best representation of semiotic branding on retail asset for Gold Flake cigarettes (2015).
Headed the marketing function as Assistant General Manager – Marketing, at Hiland Group while reporting to the CEO and the Managing Director. Hiland Group was one of the initial players in the organised real estate industry of Kolkata, makers of the iconic Hiland Park - the 18-storied highest residential project of its time; Calcutta Riverside - the largest township project in East India at 262 acres, and other projects like Hiland Willows, Hiland Woods, Hiland Sapphire. Launched real estate brands ranging from Rs.100 crores to Rs.3,000 crores. Built the marketing function from start by mentoring and empowering a robust team that is self-sufficient, innovative and proactive.
Rebuilt the image of Grey Worldwide Kolkata branch as an Advertising Agency worth consideration by clients by leading the multi-Agency all-India business pitch win for National Insurance and Shyam Steel. Substantially improved the quality of Agency's services by leading the Agency’s team working on developing communication for Shyam Steel, Chandrani Pearls, BOC (British Oxygen), Spencer’s portfolio of Private Label brands. Developed the brand identity of entire range of Spencer’s Private Label brands. Awards and Recognitions: • Awarded Certificate of Achievement by Nirvik Singh, Chairman & CEO Grey AMEA, COO Grey Group
• Participated in developing brand portfolio architecture, identity and communication for Turtle apparels • Developed communication campaigns for Sangbad Pratidin, the 3rd largest circulated Bengali newspaper.