Blake A.

Founded and bootstrapped Pet Parents® from approximately $3,000 with no outside investors to more than $100 million in lifetime sales, building a multichannel consumer-products business across DTC/ecommerce, Amazon, Chewy, wholesale, retail, and grocery. • Own enterprise strategy, full P&L and capital allocation, setting priorities across product and category strategy, commercialization, brand and ecommerce, sourcing, inventory, operations, and organizational capability • Direct product, portfolio and commercialization strategy across 12 product lines and 150+ SKUs, leading cross-functional teams from consumer and category insight through product development, positioning, pricing, go-to-market, launch, lifecycle, and portfolio investment decisions • Establish consumer, market and performance-insight systems combining customer behavior, reviews and testing, search and category demand, competitive intelligence, channel economics, experimentation, cohorts, and financial results to guide assortment, merchandising, positioning, pricing, marketing investment, and growth priorities • Lead brand, product marketing, ecommerce and omnichannel strategy across positioning, messaging, creative, digital merchandising, lifecycle, pricing, promotions, and approximately $2 million in annual advertising investment, connecting marketing decisions to conversion, contribution margin, inventory, and P&L performance • Design and lead cross-functional business improvements across product, packaging, sourcing, supply chain, operations, ecommerce, and finance, including a transformation that generated $2.18 million in annualized savings and broader actions that restored gross margin by 545 basis points • Build and scale operating systems across decision rights, KPIs, planning, reporting, demand and replenishment, workflows, and accountability, developing functional owners to lead day-to-day execution while maintaining executive oversight of performance, resources, and priorities