Bojan Ambrus

As a growth mentor, I enjoy sharing my experience in driving volume and revenue growth, blending acquisition, retention, and monetisation strategies to empower businesses in achieving their growth goals. Working with both regular and new clients is deeply rewarding - it allows me to help others, network with talented professionals, and continue my own learning journey through curiosity and hands-on insights.

Directed storytelling and activism marketing campaigns across search, social, SEO, affiliate marketing, influencer marketing, and email marketing, forging deep emotional connections with patients. Launched a new CBD brand and eCommerce store by creating an additional revenue stream for patients ineligible for cannabis products. Streamlined patient onboarding by integrating NHS Spine platform, and managing product development to simplify access to medical records and enhance user experience. Led successful transition from Pabau to Meddbase patient platform, integrating payment and marketing functionalities and improved NPS. Headed development of Lyphe Dispensary digital platform, prioritising audience-driven features like prescription processing, Royal Mail order tracking, and an industry-first patient-facing formulary. Created a comprehensive inside sales script, process, and incentive structure, doubling weekly phone bookings and consistently hitting performance targets.

Orchestrated the UK launch while driving US growth, oversaw website and platform migration, content creation and localisation, and spearheaded SEO indexing and linking projects to maintain page rankings and prevent traffic loss. Led consumer behaviour research projects to build detailed buyer personas, refine content, targeting, and ensure product-market fit, value proposition alignment, and personalised customer journeys with a robust message matrix. Utilised Adobe Target and Justuno to map out personalised customer journeys, optimise for CRO, product merchandising, upselling, and cross-selling. Introduced a new product onboarding strategy to enhance SEO, leveraging AI-driven content for product descriptions and metadata, using Yotpo for loyalty and reviews, and Asana for product and promotion management, streamlining resources and accelerating time-to-market. The growth achieved led to founders exiting the business in a highly profitable sale.

Strategic and hands-on involvement targeting multiple cohorts (B2C - security workers & training partners, B2B - employers) for the Get Licensed marketplace, focusing on product, demand and lead generation, customer acquisition and retention, to drive business growth. Managed rebrand, including all assets, website, and app. Partnered with sales to define and execute high-quality lead generation activities, delivering effective TOFU programmes that fuelled B2B pipeline growth and CRO.

Developed and executed impactful marketing campaigns to disrupt UGC space as well as drive growth through a marketing and product-led strategy, whilst continuously optimising the acquisition and conversion funnel. Conducted an SEO audit that outlined key improvements for website architecture, URL structure, meta data optimisation, site speed, and content roadmap, leading to a 25% month-on-month increase in organic traffic and ARR. Expanded scale of partnership opportunities by onboarding Amazon, Adobe, and L'Oréal, in addition to the existing MCN approach, increasing the target audience base by 8,000+ and influencer base by 300+.

Led strategic development and implementation of global go-to-market sales and marketing strategies for CIO portfolio of conferences, focusing on building audience personas and crafting value propositions. Oversaw demand generation, lead generation,, ABM and execution of tactical integrated marketing plans. Managed cost-effective, multi-channel campaigns to meet KPIs and deliver high commercial outcomes, with responsibility for generating over $20M in revenue from a $750k marketing budget.

Executed an integrated demand and lead generation marketing program with both offline and online channels such as ABM, paid media, email, events, PR & social media, CRO, SEO, and SEM. Led strategic development around online and offline acquisition programs, demand and pipeline generation, and ABM campaigns, achieving a 26% uplift in conversion rates and 32% drop in CAC.

Drove core OKRs, including conversion, acquisition (buyers and sellers), and repeat rate, whilst overseeing onsite merchandising, CRO, content marketing, email marketing, onsite retargeting, SEO, and push notification initiatives for UK and German websites, ensuring demand was captured and repeat rate behaviour and conversion intent increased for both buyers and sellers. Cultivated a test-and-learn culture to optimise buying and selling experience across UK and German marketplaces. Developed and executed a marketing automation plan to nurture buyers and sellers, meeting monthly customer acquisition and retention targets.