Brenda Liao

Brenda oversees the operation of Easmed in the Asia region, with a primary focus on people development as well as ensuring regulatory compliance and continuous improvement for customer service standards across all Easmed offices. As Director for Malaysia, she also oversees operations and sales. Prior to joining Easmed, Brenda held Sales Manager, Product Manager and Business Manager positions for Malaysia and Singapore over a 10-year period for a pharmaceutical multinational. Over the course of her career, she has marketed campaigns for Clarityne & Clarinase in Singapore, raising public awareness for allergy and rhinitis management; launched a new antihistamine to the doctor sector in Malaysia and Singapore; marketed a steroid nasal spray, bringing it to the no.1 sales position; and managed a cholesterol drug joint venture launch in Singapore. Having sold generic drugs against original drugs, she has a keen understanding of the complex strategy needed for market segmentation. Very much a people person, Brenda enjoys talking to patients and explaining how Easmed products can help them. Her goal is to have every patient benefit from sleep therapy. She is also involved in training and developing her team, and is fuelled and energised by those willing to learn and work hard. Brenda is motivated by challenges and proactively looks for new ways of doing things, challenging the norm and adopting change. This made her the ideal person to oversee the smooth operations across the Easmed offices. Despite her hectic travelling schedule for work, Brenda ensures that she spends quality time with her family and close friends. For leisure, she enjoys scuba diving and travelling to experience different cultures.