Brian Burch

Lead, support and inspire the marketing team at StackAdapt, the self-serve programmatic advertising platform used by the most exceptional digital marketers.

Lead SMB marketing for AWS in the Americas

Joined newly formed Cisco IoT organization built through combination of internal division and strategic acquisition (Jasper). Leading a team of 7 digital marketing professionals focused on building and promoting a web presence centered on great storytelling, demonstrating how IoT solutions are solving some of the biggest challenges faced by businesses around the world and delivering account-based marketing programs to focus marketing and sales resources on qualified opportunities.

Led 9 person WW product marketing team focused on Norton offerings for consumers and small businesses. Worked closely with product management to develop and launch new versions of Norton while transitioning business to a subscription model.

Led 45 person marketing organization focused on protecting and serving the billions of consumers and small businesses around the world who utilize the Internet to realize their personal or commercial potential.

Led 21 person marketing organization focused on protecting and serving growing businesses with 10-250 employees. Helped drive an increase in Symantec SMB security share from 20% to 27% globally. 30%+ share in North America where I was directly responsible

Led 6 person WW marketing communications team focused on the SMB segment and the commercial cloud business at Symantec Developed, presented and socialized marketing strategy for several high opportunity markets around the world including the US

Led 3 person team that developed solutions for consumer and commercial markets in the Americas region

Led 12 person Americas SMB marketing team focused on serving small businesses with 10-999 employees Developed and executed marketing strategies which contributed to HP taking the #1 share position in US SMB 1-999 for the first time in company history by closing a 16 point market share gap to Dell (Source: IDC Q211 PC Share Tracker) in less than 3 years Increased ROI of SMB catalog program by 78% in the first 12 months Created and launched a 0% SMB financing program during the depths of The Great Recession which very profitably doubled HP’s financing business for SMB in less than one year

Responsible for development of initial strategy and directional business case that resulted in the formation of a new global business unit within HP. Organization was chartered with new category development efforts within HP PSG $41 billion consumer business Led a 4 person marketing team that generated demand and built awareness through non-traditional marketing strategies and tactics Led a cross-functional team to revamp the web presence and online marketing approach for many of HP’s new category efforts like home servers, digital media receivers and touch-enabled computers

$75 million provider of web and audio conferencing services to SMB Led a 25 person marketing team focused on corporate and product marketing, demand generation, sales support, partner marketing and strategic alliances. Planned and delivered complete revamp of company's web experience while also launching new brand identity

$2 billion direct marketer of tech products to enterprise, SMB and consumers through catalog, e-commerce and telesales channels Led a 65 person marketing team responsible for corporate marketing, demand generation, e-commerce, sales support and partner marketing programs. Led a 95 person team of sales professionals focused on inbound and outbound sales calls serving consumer and small office/home office market *Ownership of the e-commerce P&L – 12 month revenue of $320 million *Ownership of the Consumer/SOHO P&L – 12 month revenue of $265 million Reversed two years of 20+% YOY sales declines resulting in 2-5% YOY growth for 3 consecutive quarters in spite of marketing spend reductions of 25% Personally designed and implemented a 4th quarter consumer marketing program that increased Micro Warehouse revenue in the consumer segment by 50% YOY in 2002 Planned, socialized and executed a dramatic rebranding of the company Proposed, planned, funded and executed a complete redesign of company web experience

Repositioned SPARC brand of processors for field, channels and customers. Led a team of 6 marketing professionals

Led 9 person marketing team for enterprise software startup focused on pre-emptive technical support Closed enterprise licensing contracts representing $2M+ in revenue with HP and Logitech Developed partner network for e-commerce transactions including Amazon, Excite@Home and Telocity which generated $2M+ yearly run rate in incremental gross profit

$1.5 billion direct marketer of tech products to enterprise and SMB customers through catalog, e-commerce and telesales channels Led a 25 person marketing team focused on e-commerce, demand generation, corporate marketing, sales support and partner marketing programs for this $1.5B direct marketer of computers, hardware and software. Ownership of the e-commerce P&L – 1999 revenue of $225 million Pioneered innovative Internet marketing techniques that increased top line revenue growth YOY for the entire company from 32% to 52% Cut marketing spending by 50% ($14M to $7M) by eliminating traditional catalog and print advertising campaigns and re-allocating remaining budget to cutting edge internet and email marketing programs. These activities were directly responsible for 75% bottom line growth in Q3 1999 which resulted in a 300% increase in Insight’s stock price in one year Increased productivity of Insight’s 1,000+ outbound telesales account executives by 14% through internet/email marketing which allowed company to hire less aggressively in a very tight labor market