Brian Heiser
About
Brian Heiser is from Bartlett, Illinois, United States. Brian works in the following industries: "Food & Beverages", "Consumer Electronics", and "Consumer Goods". Brian is currently Vice President, Sales & Marketing at Ford Gum & Machine Company, located in Buffalo Grove, Illinois, United States. In Brian's previous role as a Director of Marketing at Ford Gum & Machine Company, Brian worked in Buffalo Grove, IL until Apr 2021. Prior to joining Ford Gum & Machine Company, Brian was a Owner/Vice President - Marketing & Product Development at Lovely Candy Company and held the position of Owner/Vice President - Marketing & Product Development at Woodstock, IL. Prior to that, Brian was a Marketing Manager at Fibre Craft from Jun 2011 to Jun 2012. Brian started working as Director, Marketing and Product Development at The Sterno Group in Oct 2007. From Jan 2010 to Jan 2010, Brian was Consultant at Lamplight Farms. Prior to that, Brian was a Director, Product Marketing - Food/Candy at Wilton Industries from Jan 2006 to Jan 2006. Brian started working as Director - Brand Management at The KnockOut Group in Jan 2005.
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Brian Heiser's current jobs
Brian Heiser's past jobs
Marketing strategist with proven success transforming consumer insights into profitable products and marketing programs. Specialties - Marketing vision and strategy - Consumer research - Product innovation and launch - Crafting positioning and messaging - Packaging and merchandising
Managed product development, client strategy and marketing plans for core businesses and key accounts
Recruited to grow Sterno’s retail business through implementation of new segmentation strategy and new product launches. Responsible for P&L, sales support materials, consumer research, product development, marketing communications, and agency management. Sourced and managed external resources and vendors to bring new products to market and identify new technologies.
Working with cross-functional team members, developed mid-term strategic product, pricing and marketing plans as well as long-term company growth categories. Managed concept test and A&U research study.
P & L responsibility for $40M Food and Candy Division. Included Strategic Planning, Product Development, Sourcing, Category Management, Business Development, Package Graphics. Identified resources and implemented plan to source candy business to China. Developed new line of cake decorations that reenergized a stagnant category and impacted both everyday and seasonal businesses.
Responsible for developing brand positioning and brand imagery. Directed Consumer Research, Marketing Communications, and Agency partnerships. Also owned Product Management and new Product Development. Spearheaded development and execution of an integrated Test Market Plan to validate potential of product/brand positioning. Directed creation of New Brand/Package Design to align with new brand positioning.
Led brand positioning, strategic planning, and new product development for Wrigley’s free-standing $110MM kids-targeted business working on brands like Bubble Tape, Big League Chew and Hubba Bubba. Served as Global Platform Champion for Wrigley’s Kids Business worldwide.
Created and maintained business plans for $100M learning toy business. Managed product line strategies, three year product pipeline, and market segmentations. Supervised agencies and market research firms.
Manufacturer of laundry detergent and household cleaners for Sears, Clubs and Grocery; Managed all aspects of key accounts: Sears, Pace, Costco