Brittany Roberts

Lead end-to-end product lifecycle management across food prep and kitchen essentials categories, driving consumer-centric innovation and category growth across mass retail, eCommerce, and specialty channels. Partner closely with Category Leadership to execute long-term category strategies, identify whitespace opportunities, and develop commercially viable products aligned with evolving consumer cooking and dining behaviors. Own products from concept through launch, collaborating cross-functionally with product design, engineering, sourcing, sales, operations, and executive leadership to deliver incremental sales growth, margin expansion, and successful market launches. Key responsibilities and achievements include: • Building category roadmaps informed by consumer insights, market trends, competitive analysis, and retail channel opportunities using Circana, IRI, Nielsen, and Similarweb data • Leading new product development initiatives through concept creation, product specifications, costing analysis, pricing strategy, sourcing collaboration, packaging development, and launch execution • Managing portfolio performance through lifecycle planning, margin optimization, pricing architecture, and cost management initiatives • Supporting retailer sell-in strategies through line reviews, product presentations, sales decks, and customer-facing commercialization initiatives • Serving as category expert with deep understanding of manufacturing, sourcing, retail dynamics, and consumer purchasing behavior within kitchenware and housewares • Driving cross-functional alignment to ensure on-time launches, risk mitigation, and execution against business objectives • Contributing to scalable product development processes and operational efficiencies that improve speed-to-market and portfolio performance

Owned category strategy and assortment planning across food preparation and kitchen essentials categories, aligning product selection and lifecycle management with evolving consumer trends, cooking behaviors, and retail performance goals. Conducted market research, competitor analysis, and sales performance evaluations to identify assortment opportunities, improve profitability, and support data-driven merchandising decisions. Managed forecasting, pricing strategy, markdown optimization, vendor partnerships, and product lifecycle execution to maximize sales performance and category profitability. Key responsibilities and accomplishments include: • Developed category strategies that balanced innovation, consumer demand, margin targets, and inventory productivity • Created sales forecasts and analyzed product performance data to support assortment planning and new product introduction recommendations • Partnered with vendors and internal stakeholders to identify new product opportunities and improve category competitiveness • Managed weekly markdown strategies and product lifecycle transitions to optimize inventory health and profitability • Attended industry trade shows and market events to stay current on consumer, retail, and product development trends within kitchenware and housewares • Contracted 32 new vendor partnerships through strategic market research and sourcing initiatives that expanded assortment opportunities and increased profitability • Supported regional growth initiatives contributing to expansion from 1 to 7 Southern California locations through assortment planning, operational coordination, and launch execution • Assisted with pop-up retail entries in Hawaii and expansion initiatives in China • Promoted from Visual Associate → Assistant Buyer → Buyer based on leadership performance, strategic contributions, and category management success

• Selected and curated art pieces, furniture, and decor to enhance exhibition spaces. • Interpreted blueprints for optimal gallery layout, ensuring compliance with museum policies. • Led a team in designing an exhibit for the university library, managing the budget and art selection.