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Bruce Hafner

Vice President of Sales at Endoer Filtration, Inc.
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Email: ****r@shelco.com
LinkedIn: Bruce Hafner
Location: Newark, Delaware, United States
Current employer:
Endoer Filtration Inc.
Current title:
Vice President of Sales
Last updated: 23/03/2026 08:07 AM
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About

Bruce Hafner is from Newark, Delaware, United States. Bruce is currently Vice President of Sales at Endoer Filtration Inc., located in Loveland, Colorado, United States. In Bruce's previous role as a Regional Sales Manager at Shelco Filters, Bruce worked in until Oct 2022. Prior to joining Shelco Filters, Bruce was a Director of Sales & Marketing at Shelco Filters and held the position of Director of Sales & Marketing. Prior to that, Bruce was a Sales Director at KX Technologies LLC from Jan 2007 to Jan 2009. Bruce started working as VP of Sales & Marketing at Graver Technologies in Jan 1997. From Jan 1980 to Jan 1997, Bruce was Marketing Manager at Cuno Incorporated.

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Bruce Hafner's current jobs
Company: Endoer Filtration Inc.
Title: Vice President of Sales
Period: Jul 2023 - Present (2 years, 9 months)
Location: Loveland, Colorado, United States
Bruce Hafner's past jobs
Company: Shelco Filters
Title: Regional Sales Manager
Period: Jan 2016 - Oct 2022 (6 years, 9 months)

Managed sales and business devepment efforts in various North America regions contributing over $6 million in revenue growth for industrial and high purity filter products. • Strengthened partnerships with major filtration distributors • Nurtured existing global and regional OEM accounts while pursuing new growth opportunities. • Maintained high level of customer service through factory communications while working remotely over past three uyears. • Documented current account and prospect commujnications through CRM program. Analysed product sales mix and forecasted trends to support stocking requirements.

Company: Shelco Filters
Title: Director of Sales & Marketing
Period: Apr 2009 - Dec 2015 (6 years, 8 months)

Leading business development and strategic transformation of process filter company. • Initiated sales action plans leading to 30% revenue growth through focus on key Distributor and OEM accounts. • Coordinated product development efforts leading to expansion into high purity markets. Recruited key personnel to strengthen organizational capabilities. • Improved marketing communications through upgrading of sales and marketing collateral, website and implementation of e-marketing campaigns.

Company: KX Technologies LLC
Title: Sales Director
Period: Jan 2007 - Jan 2009 (2 years)

Managed over $8 million in sales of activated carbon filtration products to global Distribution network and OEM customers. • Secured over $1.4 million in new OEM account development programs. • Introduced Master Distributor Program focusing growth through key accounts. Consolidated product line to improve operating efficiencies.

Company: Graver Technologies
Title: VP of Sales & Marketing
Period: Jan 1997 - Jan 2007 (10 years)

Directed sales and marketing efforts of Liquid Separations group consisting of Filter, Membrane and Adsorbent product lines. Increased sales 62% and operating profit 46% over five years. • Managed Liquid Process Filter division with development of global distributor network, national acounts and OEM customers serving industrial water, beverage, chemical and ultra-pure water markets leading to 24% revenue growth over three years. Instrumental in acquisition and integration of Whatman process filter division Directed sales, marketing, customer service and product development organization. • Managed Adsorbent division to increase operating profit 26% and revenue 22% over four years. Directed sales and product development team to optimize product performance for food & beverage markets and expand sales into pharmaceutical market. Conceived sales and marketing plans for carbon block filter business to water treatment markets.

Company: Cuno Incorporated
Title: Marketing Manager
Period: Jan 1980 - Jan 1997 (17 years)

Responsible for strategic planning, marketing and promotional programs for reverse osmosis and water filter systems through appliance, water conditioning, bottled water and industrial markets. • Supported sales and directed product development for Whirlpool refrigerator filter programs. • Developed and launched Faucetmate™ drinking water filter line to water conditioning channel. • Coordinated marketing efforts and business turnaround resulting in 18% increase in operating profit and 38% revenue growth over four years through marketing and pricing initiatives, expanded distribution strategies and development of private label programs. • Supported Water Factory Systems acquisition and relocation from California to Connecticut. Consolidated product line to improve operating efficiencies, lead times and profitability.

Bruce Hafner's education
B.A.
1974 - 1978
Bruce Hafner's top skills
Consumer Products Water and Wastewater Treatment High Purity Filters Leadership Business Development Sales Management Filtration Food and Beverage Processing Reverse Osmosis Product Management Membranes International Business Chemical Processing New Business Development Strategic Planning Pharmaceuticaql Processing Commercial & Industrial Filters Water Treatment Product Development Water
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