Bruno Coletta
About
Bruno Coletta is from Rome, Latium, Italy. Bruno is currently Head of AI Adoption & Human Touchpoints at wind tre. In Bruno's previous role as a Head of B2B Digital Sales & Touchpoints at wind tre, Bruno worked in until May 2024. Prior to joining wind tre, Bruno was a Head of B2C Digital Sales at wind tre and held the position of Head of B2C Digital Sales at Rome Area, Italy. Prior to that, Bruno was a Head of Marketing and CRM at PAYBACK American Express, based in Rome Area, Italy from Sep 2016 to Jan 2019. Bruno started working as Marketing Communication Manager at PAYBACK in Rome Area, Italy in Dec 2013. From Dec 2011 to Dec 2013, Bruno was Digital & Below The Line Communication Manager at American Express, based in Rome. Prior to that, Bruno was a Internet Acquisition Marketing Executive at American Express, based in Rome from Jul 2009 to Dec 2011. Bruno started working as Merchant Development Manager at American Express in Rome Area, Italy in Jun 2007.
You can find Bruno Coletta's email address at finalscout.com. FinalScout is a free professional database with over five hundred million business professional profiles and over two hundred million company profiles.
Bruno Coletta's current jobs
Bruno Coletta's past jobs
- Drive Consumer Digital Acquisition at WindTre. - Develop product offerings and implement a multi-channel strategy to achieve acquisition targets. - Lead digital media strategy, planning, and buying across all channels to optimise acquisition cost with full P&L responsibility.
- Lead Marketing & Growth activities at Payback Italy, world leader and largest loyalty program in Italy with over 12M active customers. - Campaigns and partnerships with major coalition partners, including Carrefour, Exxon, Mondadori Retail, BNL-BNP Paribas, GrandVision Retail, WindTre and Alitalia. - Developed CRM strategy and promotions for major partners (win-back, cross-sell, and up-sell). - Responsible for PR, media relations, events, and market research.
- Played a key role in the start-up & launch of Payback Italy reaching 5M customers in the 1st year. - Developed and executed integrated marketing campaigns across various channels including TV, radio, print, OOH, digital, and in-person activations. - Managed PR, media relations, events, and market research to support Payback Italy launch & growth.
- Responsible for American Express Consumer Products BTL Communications (from entry-level to Super-Premium Cards) via online, offline, and social channels. - Responsible for social media, mobile apps and institutional website channels. - External vendors and agencies management (Media, Events & Creative agencies).
- Responsible for New Customers Acquisition via digital channels (SEM, SEO, Display, Affiliate). - Responsible for Digital Innovation projects and for the launch of new Digital Capabilities. - External vendors and agencies management (Digital Media & Creative agencies).
- Develop innovative loyalty campaigns and reward programs to grow merchant’s billing. - Process and cost re-engineering activities to improve merchant profitability
Senior Consultant at NTT Data (formerly Value Team/Value Partners). - Credit Cards and payment systems reengineering project, Demand Management c/o Telecom Italia.
Activity Based Costing and profitability model for Intesa-SanPaolo bank, Change Management for Sky Italia, PMO support for the start-up of a Greek Telco operator (part of Enel Group) in Athens, Project management and IT support for Poste Italiane