Bryan Leach

• Managed five acquisition lines of business and seven direct reports on analytics team servicing leading financial services client • Collaborated with clients and internal team leads to design and execute strategic road maps consisting of ongoing and custom analytics initiatives that supported defined business objectives • Designed and oversaw execution of analyses, tests, and projects such as: overlap analysis, user journey analysis, creative element performance analysis, A/B testing, and reporting automation Select Experience: • Multi-Touch Attribution (MTA) Leadership – Led strategic conversations with senior clients regarding state of MTA industry, existing solution versus alternative offerings, and organizational readiness to fully leverage MTA measurement • 90-Day Strategic Initiative – Collaborated with account leadership to design and execute a road map consisting of 28 analytics deliverables across four lines of business during 90-day “drive period.” All deadlines were met, clients provided universally positive feedback, and insights generated informed in-market testing and optimizations • New Platforms Onboarding – Oversaw and executed successful onboarding of new ad server (DCM), multi-touch attribution solution (VIQ), and automated reporting tool (Datorama) • Social Media Creative Performance Index – Designed index-based social media creative performance measurement methodology that was implemented as one of primary social KPI’s

• Member of 20-person custom analytics, research, and consulting team that delivers data-driven strategic marketing insights • Design and oversee execution of analyses such as: A/B testing, waterfall analysis, brand study / survey analysis, attribution window analysis, cookie overlap analysis, cookie pool growth analysis, optimal frequency / creative analysis • Produce impactful, concise deliverables that analyze user behavior and motivations online to provide actionable insights that address client business objectives • Work with clients and internal team leads to design and execute analytics strategic roadmaps that support defined business objectives while overseeing one to two direct reports on each account

• Original member of start-up investment banking platform; team grew by over 200% during tenure • Group focused on providing M&A and capital raising advisory services to clients across a wide range of industries, including technology, healthcare, real estate, and financial services • Conducted market research and performed extensive financial analysis including: discounted cash flow, leveraged buyout, joint ventures, mergers, net asset value, trading comparables, and precedent transactions • Worked directly with clients’ C-level executives to evaluate strategic alternatives, design and generate financial projection models and marketing materials, and ultimately close complex deals in excess of $200 million in value • Run multiple, simultaneous transaction processes with limited oversight or direction while coaching and managing analysts

• Created and maintained operational calendars and scheduling for thirteen productions seen by approximately 75,000 patrons across three venues • Actively participated in budgeting and monitoring process • Instituted various long-term process improvements / operational efficiencies • Established internship program to meet production demands while adhering to budget constraints

• Performed for tens of thousands of people in approximately thirty venues across the country • Supervised four other employees • Handled all logistical aspects of the tour across all markets

• Member of 30-person Real Estate Investment Banking Group focused on providing clients in hospitality, multifamily, office, and various other sectors strategic advice and public and private capital raising execution services, with a focus on client retention • Group completed approximately $40 billion in transactions during tenure • Built in-depth three statement financial models and performed extensive financial and customer analysis in support of marketing efforts • Performed financial due diligence, analyzing historical market and segment trends, competitive landscape, and company performance over cyclical period • Developed standardized weekly performance report while assisting the Real Estate Special Assets (RESA) group in evaluation of distressed loan collateral to facilitate modification and restructuring efforts

• Independently created a detailed valuation model and developed an investment decision on a stock using publically available information and insights gained during discussions with industry professionals in Europe and the U.S. • Presented findings and investment recommendation to portfolio managers, analysts, and research assistants in the investment department at the conclusion of the internship program • Portfolio manager supervising the project continued to use valuation model and other findings after the internship program was completed