Cameron Francis

Beehive Broadband is Utah’s premier fiber Internet network. Our high-performance communications infrastructure creates growth and opportunity for our customers and the community. We deliver enterprise-grade networking, communication, connectivity and entertainment services that utilize a wide range of telecommunications technologies.

Came on as employee #3 for broadband network analytics and monitoring startup to establish product definition, feature sets, customer profiles, value propositions, sales processes, marketing materials and market strategy. Report to Global President/CEO. Established pricing models and scalable sales process for Telecommunications / ISP / WISP / MSO / MSP / IT verticals with a focus on monthly B2C and B2B subscription revenue. • Managed overall brand strategy, oversaw creative direction of all marketing activities, lead press outreach, managed trade shows and shaped customer value propositions. • Scaled operations for recurring Cloud / SaaS subscription revenue. Current customers and prospects include: Dish Fiber Internet, Sprint, Comcast, Boingo, Cox, Beehive Broadband, First Digital Telecom • Spearheaded deep analysis of customer profile to guide product requirements, value proposition, sales process, and marketing strategy. • Enabled transition from investment phase to profit phase by identifying target market, key value points, and industry influencers. Established value proposition to sell beyond product features.

Managed entire product lifecycle from strategic planning to tactical activities with global P&L responsibility for IPTV and OTT video streaming and media management products generating revenues over $18M per year. Held global responsibility for product management, marketing, press and investor relations, pre-sales engineering, and customer support. • Managed overall brand strategy, directed media spend, oversaw creative direction of all marketing activities, lead press, analyst and media interactions, shaped customer value propositions. • Worked closely with Sales to successfully sell to both commercial and technical audiences. Customers included AT&T, Comcast, Telefonica Spain, Dish MVS, Globo, Vudu, British Telecom, Telmex, and HBO. • Opened revenue from cutting-edge streaming media delivery product lines by prioritizing customer requirements, balancing development costs with revenue potential, developing product roadmaps, and driving development process from concept to patented IP to consumer-ready products. • Practiced iterative Agile product development methodologies, establishing sprint priorities while documenting user stories and acceptance tests. • Analyzed financials, pro formas, and P&Ls to manage large product portfolios in line with true costs, revenues, and performance. • Maximized shareholder value through owner exit and 2 successful M&As.

Held global P&L responsibility for consumer IoT electronics division with revenues over $25M. Directed all strategic planning, product design, marketing, and release. Directed private company toward successful IPO. • Innovative IoT products leveraging broadband connectivity. • Shepherded numerous products through the development lifecycle, from concept to launch, enabling company’s long-term relevance and profitability. • Collaborated with cross-functional teams on product launch planning and execution. • Established financial metrics for product success including costing of engineering, quality assurance, marketing, prototyping, beta, regulatory, and manufacturing • Doubled engineering resources and product development capacity by negotiating ODM agreements with Chinese manufacturers; managed offshore teams for on-time product delivery and launch. • Coordinated Agile, Scrum software development efforts with a waterfall-style hardware development schedule. • Conducted advanced reseller councils, power user and customer survey pools for real-world product feedback and relayed customer use-cases to engineering and manufacturing teams.

Formerly Network Electronics. Retained following three-way M&A to build worldwide sales and marketing operations for global network infrastructure products company with $50M revenue. Reported directly to Global President/CEO. Customers included: AT&T, Comcast, British Telecom, Cisco, Qualcomm, Embratel, Globo, Telephonica, Telmex, Cisco, Tandberg Data, Belden and Northrup Grumman. • Generated consistent YOY sales growth of 100–800% with operations in US, Canada, Asia, Latin America, and Europe. • Diversified revenue streams and promoted stability during volatile economic conditions by designing a tiered, tri-focus sales strategy with direct enterprise, channel, and OEM sales. • Built and managed strategic, global OEM accounts, securing diversified, sustainable revenue sources. • Built aggressive brand building campaigns, including advertising, press activities, and participation in 25 trade shows each year. • Garnered 80+ editorials and industry awards each year by courting key industry influencers and publishers.

Founded and launched network infrastructure electronics company. Provided products and services, helping our customers build industry-leading fiberoptic networks. Directed all financial and operational functions (sales, marketing, customer support). Established corporate, legal, and financial structure. Managed staffing, manufacturing, inventory, marketing, sales, and product support. • Grew annual revenues from zero to over $26M in the Americas within 4 years; established operations in US, Canada, Mexico, Brazil, and Argentina. • Developed and executed aggressive brand building campaigns including considerable advertising, multiple press activities plus participation in 25 local and regional trade shows each year. • Built brand recognition within the broadcast and telecommunications markets. • Managed P&L and built revenue quickly to establish consistent organizational profitability by the 3rd quarter of operations. • Managed acquisition by Nevion; identified and courted buyer, performed discovery, due diligence and negotiation, managed transition teams.

• Developed product lifecycle process for software division with revenues over $35M that aligned all cross-functional teams (sales, service, communications, marketing, finance, engineering). • Maximized revenue opportunities through detailed product requirements and road-maps. Provided technical leadership during product definition process. Improved business focus through comprehensive market definition and sizing, positioning, pricing and licensing. • To support product launches conducted aggressive press and analyst tours in the US, UK, France and Germany.

• Directed global business/P&L for network infrastructure product lines with $30M revenue; secured $10M in new funding. • Full business/balance sheet responsibility for over 200 hardware and software products targeting a billion dollar market. • Increased product marketability by developing new OEM relationships to expand product offering.

• Held global business/P&L responsibility for product lines with revenues over $8M and coordinated launch of 20 products on 18 different operating systems in 3½ years. • Directed Product Management, Product Marketing, Quality Assurance, Technical Writing, and Product Engineering.

• Software start-up. I joined as employee #8. Coordinated aggressive release schedule with 15 new products in 30 days and immediate distribution that increased new product sales 300% for 4 months running. • Managed Alpha, Beta and final testing. Coordinated 200 beta test sites. • Creation and implementation of Beta systems and programs including: Bug tracking systems and test site contact management systems. Set up a system where 200 test sites could electronically communicate bug fix and enhancement requests in real time to Innovus Product Management.