️ Campbell Macdonald

Make Electricity Safe. Proxxi keeps workers safe. Voltage protects workers from electrical contact injuries by 1) notifying them prior to contact with energized equipment and 2) providing leading data indicators to organizations to allow them to invest in training and process to avoid injuries before they happen.

Pathful provides automated insights for marketers. Using our technology, marketers could see how their customers and prospects interacted with content and understand which content was driving conversion. Pathful's automated insights gave marketers actionable insights to improve the performance along the entire customer journey. Pathful brings all this fragmented data into one place, clearly showing the impact and ROI of content from Awareness to Lead to Sale to Renewal. Whether you are targeting content based on the customer journey, personas, product, industry, or geography, see the real impact your content is having in one simple view. Pathful is a venture funded business with investment backing from Foundry Group, Angel List, Techstars, Drummond Road and G2T3V.

Mobile app for citizen reporting of disabled parking Led all marketing, product management, sales and distribution efforts while overseeing product development, legal, budget and forecasting. • Launched Parking Mobility app. Oversaw product development (iOS, Android and RIM) • Launched in Vancouver after working with Council, police community and parking enforcement. • Awarded $120,000 Google Grant. Managed ad spend and analytics. • Secured being feature application at 2010 Olympic and Paralympic games • Developed distribution and engagement partnerships with 6 large national US Charities • Top application in its class. >75K users

Building Materials Ecommerce & Logistics Drove strategy, sales, business development, procurement, product management and strategy for all Exterior Products. Strong interaction with marketing and logistics. • Developed new business of outsourced logistics: negotiated initial $3 million account • Established effective manufacturer based quality control process, rolled out company wide. • Initiated and grew relationships with manufacturers both domestically and offshore through strategic alignment, product development and sales process. Doubled product offering. • Achieved consistent sales growth during a difficult period of industry contraction (2008). • Expanded product lines by 100% through development of strategic relationships with suppliers to drive sales and enhance customer experience and loyalty.

DIY Home Repair Monster Built and launched prototype store in Squamish. Prior, ran Vancouver store (350 staff and $75M sales). • Led customer satisfaction results for Home Depot stores in Canada including overall satisfaction (>95%) and likelihood to recommend (>96%). • Delivered results with profits and sales ($15 Million) exceeding sales budget by 35%. • Launched community engagement in new market adapting to local market • Opened and operated store with 100 staff with full operational (P&L) responsibility (merchandizing, sales, services, logistics and operations).

Led EDI billing and service support for $4 billion business. Multi unit staff across a Canadian and US based 24/7 customer support and billing operation. • Delivered $24M annual savings: led billing input in “order-to-cash” process redesign, alignment and consolidation of U.S. order management and accounting groups. Resulted in 60% (36 day) reduction in order-to-cash cycle on $4B sales • Delivered $10M in savings through software implementation and consolidating satellite billing centers while growing business throughput by 15%

Managed logistics team distributing bulk commodity rail cars on a continuous basis. Led the development, implementation and sustainment of supply and operations management software. Led operational input for strategic planning. Complete oversight of logistics plans to meet order fulfillment.

Managed rail network restructuring for western Canada. Developed, managed and executed network restructuring projects to capture significant cost reductions, increase facility and asset utilization, and protect market share objectives. Managed analysts conducting financial, economic, marketing and operational analysis. • Developed and initiated execution of a multi-year plan to rationalize 25% of western Canadian rail network to provide annual savings of $20M • Negotiated sale of several on-going railway operations • Acquired two operational lines