Candice Ad Smith

• Launched disruptive technology company with mission of empowering caregivers supporting aging or ailing adults, engaging over 1,300 active users within first year of inception. • Created interactive app to enable caregivers to navigate medical, legal, financial and emotional aspects of care, partnering with SMEs to craft content and informational resources. • Generated nearly $750,000 in pre-seed funding and grants from institutional investors and partners including Rogue Venture Funds, Global Insurance Accelerator and the American Heart Association. • Partnered with external design consultancy to define market, interviewing caregivers nationwide to gain competitive insights on core features and positioning strategies. • Utilized human-centered design to validate solutions, guiding users throughout complex life transitions to honor wishes of loved ones and mitigate regrets. • Consistently sustained high user engagement and low churn rates, implementing biweekly product updates based on user feedback and behavioral analysis. • Recruited and guided leadership team including Chief Technology Officer, Chief Revenue Officer, Lead Software Engineer, Customer Journey Manager, Marketing Director and Finance Director. • Engaged advisory board of experts in palliative care, product development and SaaS solutions, vetting and sourcing specialized consultants in areas of marketing, finance and content.