Candyce Edelen

PropelGrowth helps B2B companies find more sales opportunities. We offer training programs: * Prospecting Mastery - a course to supercharge your sales prospecting on LinkedIn * LinkedIn Prospecting Accelerator to help you quickly build a solid pipeline For 13 years PropelGrowth helped companies use content marketing to attract sales leads. We focused primarily on the fin-tech industry. In 2018, we pivoted to a niche where we had no network. So we had to quickly find and convert cold leads into paying clients. I developed a methodology for prospecting on LinkedIn. In 6 months, I got 500 new connections in our new target market and booked 125 sales calls. That resulted in $438K of new business (which is pretty decent for a 2-person company!) I refined my process and developed a framework that is simple to replicate. It's based on building human-to-human relationships. It's not pushy, it's not annoying, it doesn't rely on bots. I've been teaching this to B2B sales people and entrepreneurs, and they're getting impressive results. Our Accelerator members get 26 meetings for every 100 targeted connection requests, and 54% of the meetings turn into qualified sales opportunities. So in 2021, PropelGrowth moved from consulting to training, helping you find, connect, engage with, and convert cold leads into well-qualified sales opportunities. We teach a human-to-human, customer-centric approach that consistently works.