Cansu Topcu Balci
About
Cansu Topcu Balci is from Amsterdam. Cansu Topcu works in the following industries: "Pharmaceuticals". Cansu Topcu is currently Senior Global Marketing Manager, Multichannel Strategy & Engagement at Teva Pharmaceuticals, located in Amsterdam, North Holland, Netherlands. In Cansu Topcu's previous role as a Digital Excellence Team Lead at Roche, Cansu Topcu worked in until Jan 2022. Prior to joining Roche, Cansu Topcu was a Marketing Lead at Roche and held the position of Marketing Lead at Turkey. Prior to that, Cansu Topcu was a Immunology Brand Lead at Sanofi, based in Turkey from Apr 2018 to Aug 2019. Cansu Topcu started working as Brand Lead, Dermatology & Anti - Infectives at GSK in Istanbul, Turkey in Feb 2017. From Jul 2015 to Jan 2017, Cansu Topcu was Product Manager at Abdi Ibrahim Pharmaceuticals, based in Istanbul, Turkey. Prior to that, Cansu Topcu was a Product Manager at Omega Pharma, A Perrigo Company, based in Turkey from Feb 2014 to Jun 2015. Cansu Topcu started working as Sales Force Effectiveness & Business Intelligence Specialist at Sandoz in Istanbul, Turkey in Mar 2013.
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Cansu Topcu Balci's current jobs
Cansu Topcu Balci's past jobs
- With a new ways of working approach, a group of people from different chapters (Marketing, Communications, IT, Business Insights, CRM & Legal) called Digital Engagement Team. Our goal is to transform our customer engagement models, changing the mindset and setting the digital knowledge of the organization. - Drives digital marketing strategies and solutions to enhance patient experiences across the patient journey and drive better outcomes for patients - Initiate and lead affiliate’s shift towards more Customer Centric approach including the full implementation of data-driven decision-making process in building up a campaigns and customer engagement activities - Increase internal digital awareness and close collaboration with Chapters’ and therapeutic areas’ needs to transform our customer engagement models, changing the mindset and setting the digital knowledge of the organization. - Act as an expert for the organization in orchestrating Digital and multichannel strategies to maximize results
- Responsible for the launch of the infectious disease portfolio Xofluza® (Baloxavir Marboxil) ,REGN-COV2 (Casirivmab & Imdevimab) and AT-527 also responsible from the oncology mature product Avastin®
Responsible for the launch of the new biologic product Dupixent® (dupilumab) for 3 different therapeutic areas; • Atopic Dermatitis (Dermatology) • Asthma (Pulmonology) • Adolescant Atopic Dermatisis (Immunology and Paediatric Allergy)
Responsible from Dermatology Business; - Topical Corticosteroid Market: Dermovate, Betnovate, Eumovate, Betnovate C - Acne Portfolio: Clindoxyl, Isotrexin Responsible from Antibacterial and Analgesic Portfolio; - Augmentin - Calpol
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