Carlo Alberto Cuman

As Chief Digital Officer at Octonano, the focus is on strengthening the agency’s digital foundation and enabling the team to deliver more advanced, scalable, and future-ready solutions for clients. With over 30 years of experience across digital marketing, e-commerce, web technologies, and artificial intelligence, this role supports Octonano’s Soho-based team and Florence branch in expanding and evolving the agency’s digital services portfolio. The objective is to help the organization move confidently into its next phase of digital maturity. The role operates as a collaborative digital enablement function, working closely with creative, strategy, and client teams to ensure technology, data, and execution are aligned. Emphasis is placed on shared knowledge, repeatable frameworks, and practical innovation that can be applied consistently across client engagements. Key areas of focus include digital and growth strategy, e-commerce and platform architecture, AI-driven workflows and automation, systems integration, and long-term capability building, ensuring Octonano and its clients remain competitive in an increasingly AI-mediated digital landscape.

Driving business development and strategic partnerships for Clione.ai, helping Shopify and BigCommerce merchants improve their visibility across traditional search engines, AI-powered search platforms, and large language models (LLMs). Focused on building partnerships with agencies, technology providers, and eCommerce organizations to accelerate adoption of AI-ready structured data solutions that support AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) initiatives at scale.

Driving business development and strategic partnerships for Found across the U.S. market. Focused on identifying opportunities with small, mid-sized, and enterprise organizations seeking to accelerate growth through SEO, Paid Search, and Paid Social strategies. Building relationships with brands, agencies, technology partners, and industry stakeholders while leveraging the broader capabilities of the Tomorrow Group ecosystem, including AI, data intelligence, creative production, and performance marketing solutions, to deliver measurable business outcomes and long-term growth.

Driving business development and strategic partnerships across the United States for Live Story, an enterprise Digital Experience Platform (DXP) that enables brands and agencies to design, manage, and publish rich digital experiences without development dependencies. Focused on helping enterprise organizations accelerate time-to-market, streamline content operations, and gain front-end agility across existing commerce and CMS ecosystems, including Salesforce Commerce Cloud, Adobe Commerce, Shopify, BigCommerce, and Magento. Responsible for identifying growth opportunities, developing strategic alliances, and expanding Live Story's presence within the enterprise digital experience landscape.

Helping small and medium-sized B2B and B2C companies organizing, establishing, optimizing, and growing their business online.  We provide a wide spectrum of services aiming to strengthen our clients' digital strategy so they can achieve consistent and sustainable growth. We help our clients have a better understanding of their current systems architecture, their business processes and we identify bottlenecks and areas of improvement. We analyze and assess the current web technology in use and we provide recommendations on how to efficiently streamline processes through either systems consolidation/migration and new systems implementation. We stand beside our clients during new software/platform discovery and selection; we liaise with clients and vendors for any licensing and implementation projects negotiation, and we make sure the deliverables are in line with our clients' expectations. We provide fully managed Digital Marketing services specifically tailored for B2C and B2B business. We guide our clients through the entire discovery process of tracking, reporting, and analyzing their websites' performances as well as defining the most appropriate digital marketing mix to generate leads and convert them into sales. Our portfolio of Digital Marketing services include: - tagging, tracking, and reporting; - search engine marketing (search engine optimization, paid search) - social media marketing; - email marketing. We have developed extensive experience with Product Information Management Systems, Products Syndication, B2C and B2B eCommerce Platforms, Marketplace Platforms, Order Management Systems, Payment Gateways, Marketing Automation and CRM Systems, Systems Integration.

Helping Real Estate Professionals (Realtors, Real Estate Agents, Property Brokers) to establish and grow their presence online. From digital strategy definition to the day-to-day execution plan; we stand beside our clients to help them and guide them in setting up and managing their real estate website. We take care of the paperwork needed to quickly and efficiently load property listing feeds from MLS and real estate associations to their websites, via powerful and easy IDX add-ons. We provide fully managed Digital Marketing services tailored for Real Estate Professionals. We guide our clients through the entire discovery process of tracking, reporting, and analyzing their websites' performances as well as defining the most appropriate digital marketing mix to generate leads and convert them into sales. Our portfolio of Digital Marketing services include: - tagging, tracking, and reporting; - search engine marketing (search engine optimization, paid search) - social media marketing; - email marketing.

Leading, managing, and overseeing all aspects of: - B2B eCommerce Strategy definition and execution. - Definition of Online Sales Terms & Conditions. - Online Guidelines & Processes and Policies definition. - B2B eCommerce platform selection and implementation. - Information Architecture, Taxonomy, Design and User Experience (UX). - Systems Integration of : - B2B eCommerce platform (BuildCommerce) with Sage 300 (ERP), Sage CRM, PayPal PayFlow Pro, MailChimp; - B2C/B2B eCommerce platform (iDev by American Eagle) with Sage 300 (ERP) through eBridge Connections. - Digital Marketing including search engine marketing (SEO, paid search, shopping), social media marketing, email marketing.

EliteSpareParts.com is the first B2C online marketplace laser-focused on spare parts for classic, vintage, exotic cars. We use technology to digitally connect Professional Sellers (automotive parts manufacturers and retailers, car dealerships and body shops) with Buyers (classic/vintage car collectors, car lovers, car amateurs as well as garages and body shops specialized in restoring classic/vintage cars). Our Marketplace platform helps Professional Sellers to showcase extremely rare and priceless spare parts to an international audience of car owner enthusiasts looking for parts to maintain their masterpieces on-four-wheels in pristine conditions. Leading, managing, and overseeing all aspects of: - Online Vintage/Classic Automotive Spare Parts B2C Marketplace Strategy definition - Sales Terms and Conditions, Online Marketplace Guidelines & related Processes and Policies definition. - Automotive B2C Marketplace platform selection and implementation. - Information Architecture, Taxonomy, Design and User Experience (UX). - Systems Integration of B2C Marketplace platform with Braintree by PayPal, Sendgrid email and marketing automation, HubSpot CRM. - Digital Marketing, including search engine marketing (SEO, paid search, shopping), social media marketing, email marketing.

Design, implement, manage and monitor the divisional eCommerce and Web technology architecture and infrastructure. Responsible of ecommerce and web platforms selection as well as global system integrations liaising with internal IT, Marketing & Communication departments and hardware and software vendors located multiple countries. Oversee web design, user experience, web development, hosting & content delivery network, domain names and online brand protection, training, online marketing and content management. Analyze product arrays, brand and market position, marketing strategies, competition, pricing, customer demographics, purchasing trends, and target customer profiles. Formulate eCommerce project plans, schedules, and budgets and determine professional and technology resource requirements. Assign projects to web designers and developers to assess and resolve content display and user experience issues. Analyze metrics. Define and implement initiatives and actions to improve audience metrics, including page views, frequency and duration. Build and mentor team of web marketing and content professionals. Responsible for all our Divisional web operations in Italy, China, France, Germany, Hong Kong, Israel, Japan, United Kingdom, United States.