Carlos Perseguer
About
Carlos Perseguer is from Barcelona, Catalonia, Spain. Carlos is currently General Manager / Director General at HONEYGREEN, S. A. , located in Valencia, Valencian Community, Spain. In Carlos's previous role as a Director General / Managing Director at Casa Santiveri S.L., Carlos worked in Barcelona, Spain until Jan 2020. Prior to joining Casa Santiveri S.L., Carlos was a Managing Director Iberia at Lyreco Group and held the position of Managing Director Iberia at Barcelona, Catalonia, Spain. Prior to that, Carlos was a Managing Director Helados Frigo / Board Member Unilever España at Unilever from May 2006 to Apr 2009. Carlos started working as Marketing & Out of Home Sales Director Ice Cream and Frozen Food at Unilever in Sep 2002. From Jan 1998 to Aug 2002, Carlos was European Marketing Manager Out of Home at Unilever. Prior to that, Carlos was a Business Unit Manager at Unilever from Jan 1993 to Dec 1997. Carlos started working as Brand Manager at Unilever in Barcelona, Catalonia, Spain in Jul 1989.
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Carlos Perseguer's current jobs
Honeygreen is an international company leader in the category of products from the beehive
Carlos Perseguer's past jobs
Santiveri is a company leader in consumer health with a portfolio of nutritional food supplements, and dietetic, organic, plant based and gluten free foods I was the first CEO external to the family ownwership in its third and fourth generation. My contribution has been to ignite and lead the transformation of all areas of the company. Responsible of five different operating companies (3 in Spain, 1 in Italy and 1 in Mexico) , 3 factories in Spain and multi-channel operations (Retail, Dietetic,Pharmacy, Export, Ecommerce, Own Shops, Franchised shops)
Managing Director in office supply company with sales +175 mio € and 900+ employees. Lead the integration of Ofiservice with Antalis Office Supplies
P&L and market share responsible of the Spanish Ice Cream business of Unilever in Spain. Member of the Board of Unilever España and member of Unilever's European Ice Cream Board. In 2007 achieved highest company's Profit Before Indirects of its history In 2006 achieved highest sales volume in company's history Mangement of leading brands Locally and Regionally: Frigo, Magnum, Calippo, Carte d´Or,Ben&Jerry´s, Marketing Frozen Food, Heladerias Ben&Jerry´s and Carte d´Or, Leading own Out of Home Sales team (85 people) to manage Concessionaires distribution network and direct customers in Horeca, Leisure and Petrol channels
Responsible of brand portfolio (Frigo, Magnum, Calippo, Carte d´Or, Ben & Jerry´s) and Out of Home Sales Concessionaire network. Member of the European Ice Cream Brand Development Board.
Responsible for Innovation and business development of Desserts and New Business Systems for the Out of Home channel within Unilever network of European Innovation Centres. Top innovation delivered by my team was CORNETTO SOFT (Unilever Innovation Award Winner), launched across Europe in 2001 and 2002. Lived in the UK from 2000 to 2002.
Lead this green-field operation of direct sale to consumer homes of a range of ice cream and frozen food. Developed all parts of the business and of the organization (marketing, sales, hhrr, it, supply chain) Turn over built from 0 to 24 Mio €
Brand Manager roles in ice cream and frozen food categories. Managed brands like Iglo, Comtessa, Frigo