Caroline H
About
Caroline works in the following industries: "Computer Software", "Health, Wellness & Fitness", "Public Relations & Communications", and "Information Technology & Services". Caroline is currently Director of Communications at Nextiva. In Caroline's previous role as a Senior Communications and PR Lead at SugarCRM, Caroline worked in until Apr 2021. Prior to joining SugarCRM, Caroline was a Communications & Content Director ( acquired by Verint in December 2018) at ForeSee and held the position of Communications & Content Director ( acquired by Verint in December 2018) at Washington D.C. Metro Area. Prior to that, Caroline was a Senior PR & Communications Consultant at Hacker Consulting LLC from Jan 2005 to Jan 2017. Caroline started working as Head of Marketing at Protenus in Baltimore in Jan 2016. From Mar 2015 to Sep 2015, Caroline was Marketing Consultant at Sano Intelligence, based in San Francisco Bay Area. Prior to that, Caroline was a Marketing and PR Consultant at Amino, Inc. from Oct 2014 to Mar 2015. Caroline started working as PR consultant at Counsyl (acquired by Myriad Genetics) in South San Francisco in Jun 2014.
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Caroline H's current jobs
Caroline H's past jobs
• Led content and product marketing campaigns – chief driver behind popular Digital Experience Index (DXI) series • Mobilize account-based marketing campaigns and run sales enablement and partner programs across key verticals (healthcare, public sector, banking and retail) • Managed media relations strategy/program • Delivered session keynotes, SKO sessions, customer webinars
As a full-time freelance PR and marketing consultant. I had the privilege of working with a number of market-defining startups from A (Amino) to Z (well almost Z, Youtube)
Health-data security startup with $16M in capital backed by Arthur Ventures, LionBird Ventures, DreamIt Ventures among others • Created signature Breach Barometer report • Launched marketing automation platform and social media strategy • Crafted strategic content marketing campaigns and events to support sales
A biometric sensor and software company with patented technology to help consumers measure their blood glucose levels. Backed by Intel, Rock Health, First Round and Felicis Ventures with $10.25M in capital. • Co-lead competitive and market research, identified core values and helped develop company positioning ● Developed CEO byline program and placed columns in major business outlets including Forbes
A doctor-finder and health care cost insights service with $20M in capital from Accel Partners, Charles River Ventures, Rock Health and others • Conducted research about target customer needs, expectations, and motivations in order to develop launch positioning and communications • Crafted narrative and media strategy ahead of company launch
A genetics testing company with $103M in funding from Goldman Sachs, Felicis Ventures and others • Developed a go-to-market and strategic communications plan to insert Counsyl into Breast Cancer Awareness Month coverage. Results included spotlight in Good Housekeeping’s October issue • Crafted a design-centric narrative for Counsyl to help land major feature in Fast Company: “Now Everyone Can Know What’s In Their DNA”
A freelancer talent marketplace with $74M in capital from Benchmark, DAG Ventures and others • Architected signature monthly jobs reports initiative for Elance to connect freelancer economy data to the Bureau of Labor Statistics reports. • Jump started new media conversations with Wall Street Journal and others resulting in coverage. • Secured seminal CEO keynote at the Dublin Web Summit and developed visual presentation
Interim lead/VP for D.C office, filling in for a maternity leave. Clients included the Public Interest Registry, the non-profit registrar for .org and .ngo domains * Developed community outreach program for NGO on behalf of Public Interest Registry * Established in‐country PR programs in Brazil, UK, France and Germany and on‐boarded local PR resources *Increased EOI (Expression of Interest) sign‐ups for new .NGO domain extension by 4x